Insight is King

From survey to dashboard: the platform for market research & consumer insights

Start for free View live demos
14 days free · no credit card
  • 🇩🇪 Made in Munich
  • GDPR-compliant
  • DPA included
  • Hosted in Germany
  • 🌐 Interface in EN, DE, FR, ES, IT & NL

Analyze and visualize

DataLion is the easy-to-use web-based software for dashboards, business intelligence, market research and IoT. That's why our DataLion dashboard software lets you easily visualize and analyze large volumes of data in dashboards. This will give you valuable insights through automated interactive reports and understandable dashboards with various charts.

The web-based DataLion software presents the results of your analyses to non-experts in a comprehensible and clear way.

Create a survey or import SPSS — prepare, analyze and ship it as an interactive dashboard. The whole path in one platform: Survey → Data prep → Analysis → Dashboard.

Including an AI survey builder, design themes for surveys and dashboards, and hosting in ISO 27001-certified data centers in Germany.

DataLion dashboard software for data analysis:
user-friendly and powerful

Start for free

New: self-service. Try free for 14 days, then from €100/month — no sales call. See pricing

Some of our clients

  • market research software for reppublika
  • dashboard tools for Psyma
  • dashboard tools for Seven One Media
  • dashboard tools for Mediengruppe RTL Deutschland
  • dashboard tools for mobile.de
  • datalion dashboard software for Telekom
  • KPI, BI software, data analyze, dashboard tools - Ifak
  • KPI, BI software, data analyze, dashboard tools - Hartmann
  • KPI, BI software, machine learning, dashboard tools - Spiegel Institut
  • KPI, BI software, data analyze, dashboard tools - Nielsen Sport
  • KPI, BI software, machine learning, dashboard tools - HUM
  • KPI dashboard, BI software, data analytics, dashboard tools - mission2impact
  • KPI dashboard, data analytics, dashboard tools, machine learning tools - gruppe nymphenburg
  • KPI dashboard, data analytics, dashboard tools, machine learning tools - manufacts

Questionnaire templates

From NPS to employee surveys to psychosocial risk assessments: 102 proven templates with ready-to-use questions — pick one, adapt it, and the results land straight in a dashboard.
Net Promoter Score (NPS) – preview Net Promoter Score (NPS) ~2 min Customer Satisfaction (CSAT) – preview Customer Satisfaction (CSAT) ~3 min Employee Satisfaction – preview Employee Satisfaction ~6 min Psychosocial Risk Assessment (Workplace) – preview Psychosocial Risk Assessment (Workplace) ~8 min Event Feedback (post-event) – preview Event Feedback (post-event) ~3 min Brand Awareness – preview Brand Awareness ~4 min
Browse all 102 templates

New in DataLion

2026.2: from survey to finished slide. Collect, analyze and present — in one platform.

All updates

AI that earns its keep

Zero retention through a German AI gateway. No storage, no training on your data.

Explore AI in DataLion

Built for researchers

The details generic BI tools get wrong — standard here.

  • SPSS import with labels, weights & missing values
  • Weighting, significance testing & crosstabs
  • Top boxes and minimum base sizes, automatically

See market research

No second stats tool

Methods that usually need SPSS or R — in the browser, by clicking.

  • Regressions, ANOVA & driver analysis
  • Conjoint (CBC), MaxDiff & price research (PSM)
  • Factor analysis & time series

See all methods

We are here for you

Feeling lost in the data jungle and your data strategy is only at the beginning? Your calculations and analyzes are too complex? Need help with setup or a custom visualization?

Our data science team is supporting you with custom solutions and training.

Our data science services for you

In the press

  • data analysis tools for Horizont
  • data analysis tools for marktforschung.de
  • data analysis tools for Kontakter
  • data analysis tools for Lead digital
  • data analysis tools for Planung & Analyse
  • data analysis tools for Frankfurter Allgemeine Zeitung

Try for yourself:

Take DataLion for a test drive! Our demo projects give you an opportunity to test the DataLion dashboard for yourself - you don't have to be a data scientist.

Register your free demo now

Ask your data — right inside the dashboard

Ask a plain-language question. DataLion calculates the answer with the active filters and returns the sample base, source references, and the key findings.

Explore Ask your data

DataLion dashboard with the Ask your data panel open. A question about the study’s key findings is answered with the sample base, market structure, seasonality, and source references.
One question, one grounded answer: Ask your data summarizes the key findings next to the dashboard.

Data from any tool

Bring your raw data straight into the dashboard — no conversion, no data loss.

  • SPSS files – incl. labels, weighting & missing values
  • Excel & CSV
  • Survey exports from common tools
  • Databases & live data sources

All features

Customer Success Story

How DataLion helps Nielsen Sports increase efficiency and customer satisfaction in large tracking studies. — Nielsen Sports

Read the case studySee the success story

Data protection & security

Market research means sensitive respondent data. With DataLion it stays in safe hands — a decisive factor for institutes, enterprises and the public sector.

  • Made in Munich — German company, support in your language
  • 100% GDPR-compliant
  • Data Processing Agreement (DPA) included
  • Hosted in ISO 27001-certified data centers in Germany
  • AI features run with zero retention through a German AI gateway by default
  • Participant in the BSI Alliance for Cyber Security (Allianz für Cyber-Sicherheit)

More on data protection

Top rated

4.5 out of 5 stars on G2 and OMR Reviews

What users say about DataLion

  • via G2
    Very professional company, attentive to the customer needs, provider of a great software and service.
    Generoso M. · CRM Analyst, Automotive
  • via G2
    The contacts at DataLion are very committed. If you have problems, you can count on help. DataLion reacts quickly to requests for new functions.
    Robert Q. · Managing Director
  • via G2
    User-friendliness, especially for market research topics. Structured backend with many customization options.
    Verified user · Market Research
  • via G2
    The embedding function allows us to generate insights of our data for our audience and customers by far less than half of the usual time needed before.
    Verified user · Leisure, Travel & Tourism
Read all 16 reviews on G2 →

Transparent pricing — from €100/month

Four plans, Enterprise on request. Every plan starts with 14 days free — no credit card required.

See pricing Start for free

Common questions about DataLion

What is DataLion?
DataLion is a web-based survey and dashboard platform from Munich for market research and consumer insights: create surveys, import and prepare data, run statistical analyses and share results as interactive dashboards or reports — all in one platform.
Who is DataLion for?
Market research institutes, in-house research and consumer-insights teams, agencies, HR teams and publishers — anywhere survey and study data is analyzed and reported regularly.
How much does DataLion cost?
Plans start at €100 per month (Solo) and go up to €525 per month (Pro, billed annually); Enterprise terms are available on request. Every plan starts with a 14-day free trial — no credit card required.
Is DataLion GDPR-compliant?
Yes. DataLion is a German company, works 100% GDPR-compliant and includes a Data Processing Agreement (DPA). Hosting is in ISO 27001-certified data centers in Germany; on-premise hosting is available.
Which data formats can DataLion import?
SPSS files (.sav) including labels, weights and missing values, Excel and CSV, survey interchange formats like Triple-S (.sss) and IBM Dimensions (.mdd/.ddf), plus entire Tableau workbooks (.twb/.twbx) with their embedded data. Add databases such as MySQL, Oracle and Exasol, live data sources and imports via the REST API. Variable and value labels are fully preserved on import.
How does DataLion use AI — and what happens to my data?
AI in DataLion drafts questionnaires, codes open-ended answers by sentiment and topic, answers questions about your results in a chat with cited sources and translates projects into 65+ languages. By default these features run through HybridAI, a German AI gateway, with zero retention: processing on servers in Germany, no storage, no training on your data. Alternatively, your workspace can use its own model (Anthropic, OpenAI, Mistral — EU operation with a DPA) or a fully self-hosted instance.
How is DataLion different from SurveyMonkey or Qualtrics?
DataLion combines data collection and professional market-research analysis in one platform: publishing automatically creates the dataset, codebook and live dashboard — no recoding. Add German data residency and transparent pricing. See the "Alternatives" hub for an honest comparison.