The Datalion Blog

DataLion at Dmexco and Digitalx

DataLion is exciting to join the two events of DMEXCO & DIGITALX to join the discussions with other businesses in Europe about business analytics, digital business, marketing, and innovation this September. We are fascinated to share with all Data-fan some great insights which are sharing during the events.

Dmexco – Digital Marketing Exposition & Conference

ARTIFICIAL INTELLIGENCE IN MARKETING AND MARKET RESEARCH

Living in the Age of Artificial Intelligence and Machine Learning.

The technology that surrounds us is becoming more and more intelligent. AI and machine learning appear everywhere include in market research, business analytics, data analytics and marketing. The further development of artificial intelligence has led to the fact that we can speak freely with our smartphones, that cars can drive autonomously or that the advantages of humans in disciplines such as chess or Go no longer apply.

Artificial intelligence algorithms, like those behind Alexa, Siri and Co, continuously collect data, evaluate it, develop predictions and models, which are then continuously tested and optimized. Often these processes are not openly visible, but they are based on neural networks – or what these machine learning methods are called today: deep learning.
Continue reading “ARTIFICIAL INTELLIGENCE IN MARKETING AND MARKET RESEARCH”

Dashboards for Market Research – Part 1: Data

From the beginning, we designed DataLion as a dashboard software for market researchers. One reason for this is certainly our professional background in the industry. But what exactly makes a market research dashboard software? Since we are asked time and again what exactly differentiates DataLion from other software platforms, we want to shed light on the topic of “Dashboards for Market Research” from different perspectives in a series of blogposts and go into more detail about the special features in data, chart types, metrics, and reporting, among other things.

Market research consumer behavior sample in dashboard reports

Continue reading “Dashboards for Market Research – Part 1: Data”

DASHBOARD TOOLS CHECKLIST: HOW TO FIND THE RIGHT DASHBOARD?

Do we all know how important it is to have the right Dashboard Tools?

Dashboard tools are playing an increasingly important role for companies for a reason: Without the right dashboard platform, the growing mountains of data can hardly be analyzed and presented in an understandable way. Business Intelligence (BI) without the appropriate software solution is not possible. However, finding the right software for the company is anything but easy. This article explains what you should consider when looking for a suitable dashboard tool.
Dashboard solution checklist, how to find right dashboard software Continue reading “DASHBOARD TOOLS CHECKLIST: HOW TO FIND THE RIGHT DASHBOARD?”

DataLion at Munich Marketing Week 2021: The Big Data Gold Mine!

DataLion is proud to be one of the main sponsors for Munich Marketing Week 2021. During the event, we listened to some great insights from other experts. The topics are various about practice or discuss controversial topics regarding marketing, big data management and data analytics solutions.

The 7 most common big data challenges in data analytics

What are the most common big data challenges when it comes to your data analytics? How to use a holistic data strategy to make big data and data analytics child’s play and maximize your return on data?

7 big data challenges, data consulting services for data analytics
Data is the gold of digital transformation. A holistic data strategy is necessary to unearth this treasure. Learn how to identify and avoid the 7 most common pitfalls of big data challenges in data management. Big data and data analytics are child’s play and you can maximize your return on data. Continue reading “The 7 most common big data challenges in data analytics”

Big Data Design Thinking

Solving problems and developing innovations for Big Data

design thinking for big data, data visualization tools, dashboard solution

Data is the new oil. But while the use of oil was relatively clearly defined, there are much more possibilities in data. It’s an endless story.
Almost all companies are facing the challenge of having tons of data from very heterogeneous sources. But often, they lack a clear vision of what the data could be used for. What are new business models that can be fueled with the data? Which data products can be defined and sold by the company? The solution is big data Design Thinking.
Continue reading “Big Data Design Thinking”

WHY DASHBOARDS ARE A GOOD FIT FOR DATA SYSTEMS?

Why Dashboards is a good fit for Data Systems ?
Image by Rawpixel via Pixabay

Dashboards for data systems

Why exactly do dashboards and data systems go so well together? That is the topic of the article by Benedikt Droste, Senior Data Analyst at MSR Consulting Group, and Holger Geißler, CMO of DataLion, which was published on Marktforschung.de as part of the topic dossier “Plattformen und Datensysteme 2019”. First, the authors explain how data systems are created in the first place. The way to create a data system is described in five steps: Continue reading “WHY DASHBOARDS ARE A GOOD FIT FOR DATA SYSTEMS?”

Data visualization tips: these chart types are worth a thousand words

In Data visualization, dashboards are a great way to make sense of complex data. How effective a dashboard is, however, ultimately depends on the specific composition. In modern dashboard systems like Datalion, the compilation of charts is easy, but how to choose the right chart types? Check our Data visualization tips to make your dashboards perfectly. Continue reading “Data visualization tips: these chart types are worth a thousand words”

Machine learning: Best 4 free math books for deepening your skills

The best things in life aren’t things – but free books. At least if you want to spend the next few weeks taking your machine learning to another level.
We’ve selected four great books that help you to understand one important aspect of machine learning in a very profound way. Thanks to the Open Access initiative, all of these works are available for free: Continue reading “Machine learning: Best 4 free math books for deepening your skills”