Living in the Age of Artificial Intelligence and Machine Learning.
The technology that surrounds us is becoming more and more intelligent. AI and machine learning appear everywhere include in market research, business analytics, data analytics and marketing. The further development of artificial intelligence has led to the fact that we can speak freely with our smartphones, that cars can drive autonomously or that the advantages of humans in disciplines such as chess or Go no longer apply.
Artificial intelligence algorithms, like those behind Alexa, Siri and Co, continuously collect data, evaluate it, develop predictions and models, which are then continuously tested and optimized. Often these processes are not openly visible, but they are based on neural networks – or what these machine learning methods are called today: deep learning.
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