From the beginning, we designed DataLion as a dashboard software for market researchers. One reason for this is certainly our professional background in the industry. But what exactly makes a market research dashboard software? Since we are asked time and again what exactly differentiates DataLion from other software platforms, we want to shed light on the topic of “Dashboards for Market Research” from different perspectives in a series of blogposts and go into more detail about the special features in data, chart types, metrics, and reporting, among other things.
Key performance indicators or KPIs are not just a big issue in most companies since the growing importance of business intelligence software. However, it is very controversial which KPIs actually lead to success. Which are superfluous? Which indicators are more misleading than helpful? Even dashboard solutions are an indispensable part of KPI reports, as they are the only ones that develop their full potential here. Imagine you are still late in the office finishing your presentation for the next morning’s board meeting. That’s where it helps if you can easily pull up the real-time KPI dashboard in the BI system.