Dashboards for Market Research – Part 1: Data

From the beginning, we designed DataLion as a dashboard software for market researchers. One reason for this is certainly our professional background in the industry. But what exactly makes a market research dashboard software? Since we are asked time and again what exactly differentiates DataLion from other software platforms, we want to shed light on the topic of “Dashboards for Market Research” from different perspectives in a series of blogposts and go into more detail about the special features in data, chart types, metrics, and reporting, among other things.

Market research consumer behavior sample in dashboard reports

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Big Data Design Thinking

Solving problems and developing innovations for Big Data

design thinking for big data, data visualization tools, dashboard solution

Data is the new oil. But while the use of oil was relatively clearly defined, there are much more possibilities in data. It’s an endless story.
Almost all companies are facing the challenge of having tons of data from very heterogeneous sources. But often, they lack a clear vision of what the data could be used for. What are new business models that can be fueled with the data? Which data products can be defined and sold by the company? The solution is big data Design Thinking.
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