In many companies, corporate market research is the core of the data lake and plays a central role in business intelligence. Enterprise dashboards serve as the main source from which all departments draw their data-driven insights.
Challenges in Data Analysis
The path to effective management reports is often long and error-prone. Whether it’s small ad-hoc studies or large-scale surveys, processing data can quickly become a time-consuming task:
- Data often comes in formats that are difficult to process (e.g., ASCII or binary formats).
- Management expects visually appealing and insightful infographics—ideally delivered yesterday.
- The market research department is involved in every detail of analyses for product management, marketing, or research.
- Many hours of work go into creating reports, but the next analysis is already on the horizon.
The Solution: DataLion Company Dashboards
With the web-based DataLion software, you can put an end to manual effort. Developed by market researchers for market researchers, the DataLion founders bring more than 40 years of experience in market and media research. The software makes data analysis and management reporting efficient, error-free, and visually appealing.
Complex Data, Simple Handling
Whether it’s weighting, multiple responses, or varying survey periods—DataLion handles all of these tasks for you. Complex data is analyzed in no time, allowing you to focus on strategic questions.
Data Integration for Companies
No matter what format your data comes in—from CSV, SPSS, to custom binary formats—DataLion allows you to adapt and import your data sources effortlessly with just a few clicks.
Data Analysis for Everyone
DataLion empowers not only experts but also employees from other departments to conduct their own target group or industry analyses. This way, you can focus on the truly important and complex issues.
Efficient Processes, Fewer Errors
With DataLion, all users access a single source of data—the single source of truth. Outdated Excel and SPSS files are a thing of the past. This saves time, reduces errors, and improves the quality of your management reporting.
Automated and Visually Appealing Reports
Once created, reports in DataLion are automatically updated as soon as new data is available. Copy & Paste is no longer necessary, and you can rest assured that your business reports are always up to date and accurate.
Custom Company Reports in Your CI
With DataLion, you can fully implement your corporate identity: from the PowerPoint master to images and custom color palettes for your charts. We can also implement specific chart types to make your data presentations truly unique.