Whitepaper: MARKETING MIX MODELING

One of the major areas of Big Data Management is Marketing & sales data. Marketing Mix Modeling (MMM) is a technique that helps in quantifying the impact of several marketing inputs on sales or Market Share.
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The main objectives of a marketing mix modeling project are to find out: 🕵 🕵 🕵
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▪   How much do the various activities contribute to the overall sales (i.e. decomposition of total sales into the channels)?
▪   What is the ROI of these activities (i.e. the return on investment per channel)?
▪   What is the optimal budget allocation to the channels?
▪   How can the effects of decreasing efficiency be avoided?
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In this whitepaper about Marketing Mix Modeling, we explain why you should use MMM and other important factors in MMM. You can download the whitepaper for free with the form below.
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Check other whitepapers, instructions and “recipes” for evaluations and visualization about data management provided by DataLion: Get More Insights

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