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Startup KPIs: runway, MRR & retention

Startup KPIs: runway, MRR & retention – dashboard preview

The dashboard a founding team actually reviews every week: runway on net burn, an MRR bridge of new business, expansion, contraction and churn, NRR, CAC payback instead of LTV/CAC, and activation instead of signups — 36 simulated months of a B2B SaaS.

  • Waterfall
  • KPI tiles
  • Runway
Open the live dashboard Download the dataset (CSV)

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Synthetic data This study runs on synthetic data — computer-simulated, with no real respondents and no customer data.

At a glance

Sample
540 simulated records
Dashboards
6
Topic
Market & business
Analyses
Waterfall, KPI tiles, Runway
Data source
Synthetic, simulated by DataLion

What you can do in the dashboard

  • Switch questions and break results down by age, gender or region
  • Build crosstabs and read significance between groups
  • Apply filters and watch the case count update as you go
  • Export charts as images, tables as Excel and the analysis as PowerPoint

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The same with your data

Upload a CSV, Excel or SPSS file and DataLion builds the codebook, dashboard and crosstabs from it. Every study here was built with exactly those tools.

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