Survey software

Build surveys — and analyze them with no recoding

Build professional questionnaires with 32 question types plus description blocks, from single choice to IAT, Kano, PSM and A/B testing. Publishing automatically creates the dataset, codebook and a live dashboard. Collection, prep and analysis run in one platform, with no recodes.

Try DataLion free Book a demo
Welcome screen of a styled DataLion concept study in the mobile-first survey runner

DataLion combines 32 question types plus description blocks with analysis in one platform, including IAT, Kano, Van Westendorp, A/B tests, file uploads and AI follow-ups. On publish, answers become labelled, analysis-ready variables automatically. You then weight, clean and analyze the data directly, with no recoding.

  • 🇩🇪 Made in Munich
  • GDPR-compliant
  • DPA included
  • Hosted in Germany
  • 🌐 Interface in EN, DE, FR, ES, IT & NL

From answer straight to chart

When you publish a survey, DataLion creates a project with a response dataset and a complete codebook. Questions become SPSS-style variables including value labels at publish time.

Multiple choice expands into 0/1 columns per option and a Likert matrix into one column per row with the correct scale values. Crosstabs, weighting and visualization work without prior recoding.

  • One categorical column per single-choice question
  • One 0/1 column per multiple-choice option — no manual splitting
  • One column per matrix/Likert row with scale value labels
  • Variable and value labels generated automatically
  • Auto-created results dashboard as the project start page
Auto-created DataLion results dashboard with charts built straight from the survey answers — brand share, NPS, satisfaction and Likert ratings

From single choice to IAT, Kano and A/B tests

The three-pane editor covers classic questions and advanced market-research methods. Every type is validated in the mobile runner, persisted and expanded into the right analysis-ready variables.

The new catalog adds file upload, semantic differential, IAT, swipe cards, map, Kano, Van Westendorp, A/B test and an AI-generated follow-up. See the question-types page for the full catalog.

  • Single choice, multiple choice, dropdown and picture choice
  • Likert matrix (single- and multi-select) for scale batteries
  • MaxDiff, conjoint, semantic differential and IAT
  • Swipe cards, map markers, Kano, Van Westendorp and A/B tests
  • Open text, AI follow-up, file upload, contact and consent
DataLion question types in the editor: semantic differential, IAT, swipe cards, map, Kano, price sensitivity, A/B test and generated follow-up

Skip logic, screen-out & display conditions

Control the flow with answer-based skip logic. Depending on the selected answer, it jumps to a follow-up question, the end or a screen-out with custom end text. Display logic shows questions based on earlier answers and supports AND/OR conditions.

Answer randomization, page breaks, response limits and automatic close dates are enforced server-side.

  • Answer-based skip logic incl. screen-out with custom text
  • Display logic (show-if) with AND/OR conditions
  • Randomization of answer options
  • Response limits and automatic close dates
  • Editable variable codes — e.g. gender or nps_score
Editing a multiple-choice question in DataLion with variable code, required toggle and option randomization

Weight, clean, recode — without exporting

Need to adjust the raw data? In DataLion you weight samples, clean missing values, recode and reshape between long and wide format — directly on the dataset, with no detour through SPSS or Excel.

Everything on weighting, cleaning and recodes on the Data preparation page.

20+ statistical procedures — on an R engine

From significance tests to regressions, ANOVA and MaxDiff: DataLion's statistics engine runs on R and reports significance at confidence levels from 80% to 99% directly in tables and charts.

More on tests, crosstabs and timelines on the Analysis & statistics page.

Create and optimize surveys with AI

“Create survey with AI” generates a questionnaire from a topic description, including the title, welcome and thank-you texts, typed questions, scales and pages.

“Optimize with AI” revises wording, answer options and structure of a draft while preserving your variable codes. Learn more on our AI-powered market research page.

Share, embed and style

Publish via a public link, QR code or iframe embed. For panels and mailing lists, generate one-time invite links as a CSV. Each link accepts exactly one response. URL parameters such as source or panel are captured directly as variables.

The mobile-first survey runner offers animated transitions and auto-advance. Use 17 design templates and a builder for accent, background, card and text colors to match the survey to your brand. DataLion branding can be hidden.

  • Public link, QR code and iframe embed
  • One-time invite links (CSV) for panels & mailing lists
  • URL-parameter capture into dataset variables
  • 17 design templates plus a custom design builder
  • Whitelabel: remove DataLion branding per survey
DataLion share dialog of the published survey with public link, QR code, iframe embed code and one-time invite links as CSV

Further along the workflow

Common questions about the survey software

Which question types does DataLion survey software support?
32 question types plus description blocks: classic choice, matrix, scale, text and input types, plus MaxDiff, conjoint, semantic differential, IAT, swipe cards, map, Kano, Van Westendorp, A/B test, file upload and AI-generated follow-up. The editor, mobile runner, validation, persistence and dataset export support every type end to end.
Do I have to recode survey data before analysis?
No. On publish, DataLion automatically turns answers into SPSS-style variables with value labels: one column per single-choice question, one 0/1 column per multiple-choice option, and one column per matrix/Likert row. Results are chartable immediately — with no recodes.
How are multiple-choice and Likert questions analyzed?
Multiple-choice questions expand into 0/1 columns per option, and Likert matrices into one column per row with the correct scale values. Both happen automatically at publish time, so you can cross-tabulate, weight and visualize straight away.
Which survey tool has built-in analysis and dashboards?
DataLion is a survey tool with built-in analysis and dashboards: collection, data prep and reporting in one platform. On publish, responses become SPSS-style variables with value labels, so you can weight, cross-tabulate, run 20+ statistical procedures and build live dashboards without exporting to a separate analysis tool.
Which survey software works with SPSS?
DataLion stores every survey response as SPSS-style variables with variable and value labels — multiple choice as 0/1 columns, Likert matrices as one column per row — so no recoding is needed before analysis. It also imports existing SPSS .sav files including labels.
Can I export survey results to PowerPoint and Excel?
Yes. DataLion exports survey results as natively editable PowerPoint in your layout, as flexible Excel report books, or as PDF — straight from the live dashboard, with no copy-and-paste.
Is there a GDPR-compliant survey tool hosted in Europe?
Yes. DataLion is a GDPR-compliant survey platform hosted in ISO 27001-certified data centers in Germany, with a data processing agreement included and on-premise hosting available. Surveys collect responses via anonymous tokenized links — made in Munich.
Can I import existing data from Qualtrics, LamaPoll or SPSS?
Yes. Alongside its own survey tool, DataLion imports data from survey platforms such as LamaPoll and Qualtrics, plus SPSS .sav files (including labels), CSV and Excel — so you can analyze existing studies in the same dashboards.
What is the difference to SurveyMonkey?
SurveyMonkey is a pure survey tool — for deeper analysis you export to Excel or SPSS and rebuild the data structure. DataLion combines questionnaire and professional analysis in one platform: answers become a fully labeled, SPSS-style dataset automatically, so multiple-choice and Likert questions are analyzable without any export or recoding — including weighting, 20+ statistical procedures and significance testing. Plus hosting in ISO 27001-certified data centers in Germany and full GDPR compliance.
What is the difference to LamaPoll?
LamaPoll is a GDPR-compliant German survey tool focused on data collection — DataLion can even import LamaPoll data. DataLion’s own survey software removes that export/import step entirely: collection, prep and analysis live in one platform, with automatic SPSS-style variables, weighting, statistical tests and live dashboards. Ideal for trackers and professional market research, where LamaPoll hands off to a separate analysis tool.
What is the difference to Qualtrics?
Qualtrics is a powerful enterprise platform, but complex, high-priced and from a US vendor. DataLion offers the logic that matters for market research — skip logic, screen-out, display conditions (AND/OR), constant sum and Likert matrices — combined with built-in prep (weighting, recodes), 20+ statistical procedures on an R engine, live dashboards and AI, leaner on price and hosted in Germany (ISO 27001-certified hosting, GDPR, made in Munich). The key difference: no separate analysis software and no trade-off on data sovereignty.
Can I create surveys with AI?
Yes. “Create survey with AI” generates a complete questionnaire from a topic description with typed questions, scales and pages. “Optimize with AI” revises wording, answer options and structure while preserving your variable codes.

Build your first survey — and analyze it instantly

Try DataLion free: build a questionnaire, publish it and watch the results dashboard go live — including weighting and statistics, with no recoding. Or book a personal demo.

Start for free Book a demo