Build surveys — and analyze them with no recoding

Build professional questionnaires with 20+ question types — from single choice to Likert matrix. Publishing automatically creates the dataset, codebook and a live dashboard. Collection, prep and analysis in one platform — no recodes.

Try DataLion free
DataLion survey editor with the question palette, AI optimization and a Publish button

DataLion survey software combines questionnaire and analysis in one platform. On publish, answers are automatically turned into SPSS-style variables with value labels — one column per single-choice question, one 0/1 column per multiple-choice option, one column per matrix/Likert row. You then weight, clean and analyze them directly — with no recoding.

  • 🇩🇪 Made in Munich
  • GDPR-compliant
  • DPA included
  • Hosted in Germany

From answer straight to chart — no recoding

The moment you publish a survey, DataLion automatically creates a project with a response dataset and a complete codebook. Questions become SPSS-style variables including value labels — not after an export, but at publish time.

That removes the step that usually costs days: multiple choice expands into 0/1 columns per option and a Likert matrix into one column per row with the correct scale values. Cross-tabs, weighting and visualization work right away.

  • One categorical column per single-choice question
  • One 0/1 column per multiple-choice option — no manual splitting
  • One column per matrix/Likert row with scale value labels
  • Variable and value labels generated automatically
  • Auto-created results dashboard as the project start page
DataLion dashboard showing survey results

From single choice to Likert matrix

The three-pane editor offers every question type professional market research needs — each with the right validation and automatically correct analysis logic.

  • Single choice, multiple choice, dropdown and picture choice
  • Likert matrix (single- and multi-select) for scale batteries
  • Rating scale, NPS, slider and constant sum
  • Ranking, date, number, emoji scale
  • Open text, contact fields and consent
DataLion question type palette: single choice, multiple choice, matrix/Likert, NPS, ranking, slider, emoji scale and more

Skip logic, screen-out & display conditions

Control the flow precisely: answer-based skip logic per choice jumps to a follow-up question, to the end, or to a screen-out with custom end text. Display logic shows a question only when earlier answers match — with AND/OR conditions.

Add answer randomization, page breaks, response limits and automatic close dates — all enforced server-side.

  • Answer-based skip logic incl. screen-out with custom text
  • Display logic (show-if) with AND/OR conditions
  • Randomization of answer options
  • Response limits and automatic close dates
  • Editable variable codes — e.g. gender or nps_score
Editing a multiple-choice question in DataLion with variable code, required toggle and option randomization

Weight, clean, recode — without exporting

Need to adjust the raw data? In DataLion you weight samples, define flexible weighted bases and clean missing values — directly on the dataset, with no detour through SPSS or Excel.

Compute new variables as well as net and top-box codes, recode, and reshape between long and wide format. Even complex multiple-response questions are turned into 0/1 variables automatically.

  • Weighting with flexible, weighted bases per question or category
  • Missing-value handling: clean and exclude missing data
  • Recode, compute new variables and net/top-box codes
  • Turn multiple responses into 0/1 variables automatically
  • Reshape between long and wide format
  • Rotation and randomization of questions and answer options

20+ statistical procedures — on an R engine

DataLion's statistics engine runs on R. From significance tests to regressions, you run demanding analyses right in the tool — without exporting data.

20+ predefined procedures: significance tests (chi², t-test, z-test), linear and logistic regressions, ANOVA, relative importance and MaxDiff. Significance is reported at confidence levels from 80% to 99% directly in tables and charts.

  • 6 significance tests: chi² (pairwise, complement, independence), z-test, t-test (independent & dependent)
  • 18 models: linear/ordinal/Poisson/binomial/multinomial regression, Lasso, Ridge, stepwise, ANOVA, relative importance, MaxDiff
  • Significance at 4 confidence levels (80/90/95/99%), optionally with Yates correction
  • Tables with subcolumns, sums, means, index and top-box net rows
  • Smoothed timelines with moving averages (SMA/EMA)
DataLion dashboard with tables, significance testing and timelines from survey data

Create and optimize surveys with AI

“Create survey with AI” generates a complete questionnaire from a topic description — title, welcome and thank-you texts, and typed questions with balanced scales and pages.

“Optimize with AI” revises wording, answer options and structure of a draft while preserving your variable codes. Learn more on our AI-powered market research page.

Share, embed — and in your own look

Publish via a public link, QR code or iframe embed. For panels and mailing lists, generate one-time invite links as a CSV — each link accepts exactly one response. URL parameters such as source or panel are captured directly as variables.

The mobile-first survey runner ships with animated transitions and auto-advance. 16 ready-made design templates plus a custom design builder (accent, background, card and text colors) match the survey to your brand — optionally without DataLion branding.

  • Public link, QR code and iframe embed
  • One-time invite links (CSV) for panels & mailing lists
  • URL-parameter capture into dataset variables
  • 16 design templates plus a custom design builder
  • Whitelabel: remove DataLion branding per survey
DataLion survey settings showing the Design tab with 16 template preview cards (Classic, Midnight, Forest, …)

Related topics

Common questions about the survey software

Which question types does DataLion survey software support?
20+ question types: single choice, multiple choice, dropdown, picture choice, rating scale, NPS, slider, constant sum, ranking, Likert matrix (single- and multi-select), emoji scale, date, number, open text, contact fields and consent — each with the right validation.
Do I have to recode survey data before analysis?
No. On publish, DataLion automatically turns answers into SPSS-style variables with value labels: one column per single-choice question, one 0/1 column per multiple-choice option, and one column per matrix/Likert row. Results are chartable immediately — with no recodes.
How are multiple-choice and Likert questions analyzed?
Multiple-choice questions expand into 0/1 columns per option, and Likert matrices into one column per row with the correct scale values. Both happen automatically at publish time, so you can cross-tabulate, weight and visualize straight away.
Can I weight and prepare survey data in DataLion?
Yes. You weight samples with flexible weighted bases, clean missing values, recode and compute new variables as well as net and top-box codes. Multiple responses are turned into 0/1 variables automatically, and you can reshape between long and wide format — all directly on the dataset, with no export.
Which statistical analyses does DataLion offer?
20+ predefined procedures on an R engine: 6 significance tests (chi² pairwise, complement and independence, z-test, t-test for independent and dependent samples) plus 18 models such as linear, ordinal, Poisson, binomial and multinomial regression, Lasso, Ridge, stepwise, ANOVA, relative importance and MaxDiff. Significance is reported at confidence levels from 80% to 99% in tables and charts.
What is the difference to SurveyMonkey?
SurveyMonkey is a pure survey tool — for deeper analysis you export to Excel or SPSS and rebuild the data structure. DataLion combines questionnaire and professional analysis in one platform: answers become a fully labeled, SPSS-style dataset automatically, so multiple-choice and Likert questions are analyzable without any export or recoding — including weighting, 20+ statistical procedures and significance testing. Plus hosting in Germany, ISO 27001 and GDPR compliance.
What is the difference to LamaPoll?
LamaPoll is a GDPR-compliant German survey tool focused on data collection — DataLion can even import LamaPoll data. DataLion’s own survey software removes that export/import step entirely: collection, prep and analysis live in one platform, with automatic SPSS-style variables, weighting, statistical tests and live dashboards. Ideal for trackers and professional market research, where LamaPoll hands off to a separate analysis tool.
What is the difference to Qualtrics?
Qualtrics is a powerful enterprise platform, but complex, high-priced and from a US vendor. DataLion offers the logic that matters for market research — skip logic, screen-out, display conditions (AND/OR), constant sum and Likert matrices — combined with built-in prep (weighting, recodes), 20+ statistical procedures on an R engine, live dashboards and AI, leaner on price and hosted in Germany (ISO 27001, GDPR, made in Munich). The key difference: no separate analysis software and no trade-off on data sovereignty.
Can I create surveys with AI?
Yes. “Create survey with AI” generates a complete questionnaire from a topic description with typed questions, scales and pages. “Optimize with AI” revises wording, answer options and structure while preserving your variable codes.

Build your first survey — and analyze it instantly

Try DataLion free: build a questionnaire, publish it and watch the results dashboard go live — including weighting and statistics, with no recoding. Or book a personal demo.

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