Excel report books with your own KPIs

Generate whole report books in Excel — with your KPIs, bases and filters. You set rows, columns and metrics via predefined report definitions, and the output is cleanly structured and machine-readable.

Excel report book from DataLion with crosstabs, case numbers and column percentages

DataLion generates flexible Excel report books with your own KPIs. Predefined JSON report definitions set rows and columns, metrics (n, column %, valid %), filters, totals and weighting. Nested pre-filters, custom column heads, bases and case numbers are fully configurable — the output is machine-readable, and export caching speeds up big books.

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Trusted by research, insights & media teams

  • YouGov
  • SevenOne Media
  • Mediengruppe RTL Deutschland
  • Nielsen Sports
  • mobile.de
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  • 20+ statistical methods (R)
  • 2 weeks release cadence
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Report definitions instead of manual work

You describe your report book once via a predefined report definition (JSON): which variables go into the rows, which into the columns, which metrics are computed. After that DataLion generates the whole book in one click.

Per cell you get the research metrics you need: n, column percent and valid percent. Filters, totals and weighting are part of the same definition — consistent across the entire book.

  • Rows and columns freely from your variables
  • Metrics per cell: n, column %, valid %
  • Filters, totals and weighting in one definition
DataLion report definition producing an Excel report book with column percentages and case numbers

Nested pre-filters, custom column heads

A report book is rarely flat. In DataLion you define nested pre-filters, custom column heads and the bases and case numbers that are reported — exactly as your study requires.

You get tables that are correct by design: the right base, cleanly labeled columns and traceable case numbers — with no after-the-fact fudging in Excel.

  • Nested pre-filters for subgroups
  • Custom, meaningful column heads
  • Reported bases and case numbers per table
Structured DataLion report book with nested filters and several analysis dimensions

Machine-readable — with export caching

The output isn't just for looking at: it is built to be machine-readable, so you can hand tables straight to other systems, scripts or downstream processing.

To keep even large books quick to produce, DataLion uses export caching. Big report books need not be fully recomputed every time. Other formats are one click away: natively editable PowerPoint, PDF, PNG/JPEG and CSV.

  • Machine-readable, reusable tables
  • Export caching for large report books
  • Also as PowerPoint, PDF, PNG/JPEG and CSV

See DataLion with your own data

Start a free trial or book a personal demo — from raw data to a finished dashboard.

We now work much more efficiently, giving us more time to take care of the derivations and insights from the data for the customers.
Jens Falkenau, Vice President of Market Research · Nielsen Sports
Read the case study →

More export features

Common questions about Excel report books

How do I define what goes into the report book?
Via a predefined report definition (JSON): you set which variables go into rows and columns and which metrics are computed. DataLion then generates the whole book in one click.
Which metrics can I report per cell?
The usual market-research figures: n (case number), column percent and valid percent. Filters, totals and weighting are part of the same definition and apply consistently across the whole book.
Can I customize pre-filters, column heads and bases?
Yes. You define nested pre-filters for subgroups, custom column heads and the reported bases and case numbers per table — exactly as your study requires.
Is the Excel output reusable?
Yes. The output is built to be machine-readable, so tables can be handed straight to other systems or scripts. Export caching additionally speeds up large report books.
Are there export formats besides Excel?
Yes. You export the same content as natively editable PowerPoint, as PDF, as PNG/JPEG or as case-level CSV.

Generate your first report book in Excel

Try DataLion free — or get a demo of how your data becomes a flexible Excel report book with your own KPIs.