Analysis & statistics

20+ statistical procedures — on an R engine

Run demanding analyses right in the tool: significance tests, regressions, ANOVA and MaxDiff on an R engine. You also get crosstabs with means and top-box, plus smoothed timelines. Step 3 on the way from survey to dashboard.

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DataLion dashboard with tables, significance testing and timelines

DataLion's statistics engine runs on R. It offers 20+ predefined procedures: 6 significance tests (chi², z-test, t-test) and 18 models such as linear and logistic regression, ANOVA, relative importance and MaxDiff. Significance appears at confidence levels from 80% to 99% directly in crosstabs and charts.

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20+ predefined procedures

DataLion's statistics engine runs on R. You do not export data or write R code. Pick the procedure and DataLion computes.

It includes 6 significance tests and 18 statistical models used in professional market research.

  • Significance tests: chi² (pairwise, complement, independence), z-test, t-test (independent & dependent)
  • Regressions: linear, ordinal, Poisson, binomial, multinomial, negative binomial, quasi-Poisson
  • Variable selection: stepwise (forward/backward/both), Lasso, Ridge
  • ANOVA and two-way ANOVA, relative importance
  • MaxDiff (count, aggregate logit, random-parameter logit)
Statistical analysis in a DataLion dashboard

Significance testing that thinks along

Significance appears directly in tables and charts. Choose from four confidence levels (80%, 90%, 95%, 99%) and show the result as stars (*/**/***) or letters (a/A).

For chi² tests you can switch on the Yates correction; pairwise and complement comparisons are built in.

  • 4 confidence levels: 80%, 90%, 95%, 99%
  • Star or letter notation for significance
  • Optional Yates correction for chi² tests
  • Pairwise and complement comparisons

Tables with everything market research needs

Build crosstabs with subcolumns, sums and means, with percentages (row, column, cell, total), bases, index and top-box net rows.

Nested tables enable multi-dimensional analysis — consistent wave after wave.

  • Subcolumns and nested tables
  • Sums, means and index
  • Percent by row, column, cell and total
  • Top-box, top-2, top-3 and bottom net rows

Timelines with smoothing

For tracking studies, visualize trends as timelines — smoothed with a moving average (SMA) or an exponentially weighted average (EMA).

Projections and moving sums help separate trends from outliers cleanly.

  • Smoothing via SMA (moving average) and EMA
  • Freely chosen smoothing window
  • Projections and moving sums
DataLion chart with filter breaks and a short interpretation

Before & after

Common questions about analysis & statistics

Which statistical procedures does DataLion offer?
20+ predefined procedures on an R engine: 6 significance tests (chi² pairwise, complement and independence, z-test, t-test for independent and dependent samples) plus 18 models such as linear, ordinal, Poisson, binomial and multinomial regression, Lasso, Ridge, stepwise, ANOVA, relative importance and MaxDiff.
How does DataLion report significance?
Significance is shown directly in tables and charts — at four confidence levels (80%, 90%, 95%, 99%), as stars or letters. For chi² tests you can switch on the Yates correction.
Can I build crosstabs with means and top-box?
Yes. DataLion tables offer subcolumns and nested tables, sums, means and index, percentages by row, column, cell and total, plus top-box, top-2, top-3 and bottom net rows.
Does DataLion support tracking studies with timelines?
Yes. Trends can be visualized as timelines and smoothed with a moving average (SMA) or exponentially weighted average (EMA) — with a freely chosen smoothing window.
Do I need to know R?
No. The statistics engine runs on R in the background, but you pick the procedures with a click. You never write R code or export data.

Finish your market research analysis

Try DataLion free: significance tests, regressions and crosstabs right in the tool — with no export. Or book a personal demo.

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