Analysis & statistics

20+ statistical procedures — on an R engine

Run demanding analyses right in the tool: significance tests, regressions, ANOVA and MaxDiff on an R engine. You also get crosstabs with means and top-box, plus smoothed timelines. Step 3 on the way from survey to dashboard.

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DataLion dashboard with tables, significance testing and timelines

DataLion's statistics engine runs on R. It offers 20+ predefined procedures: 6 significance tests (chi², z-test, t-test) and 18 models such as linear and logistic regression, ANOVA, relative importance and MaxDiff. Significance appears at confidence levels from 80% to 99% directly in crosstabs and charts.

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20+ predefined procedures

DataLion's statistics engine runs on R. You do not export data or write R code. Pick the procedure and DataLion computes.

It includes 6 significance tests and 18 statistical models used in professional market research.

For segmentation and portfolio questions, release 2026.3.200 adds cluster analysis (k-means) and TURF (reach and frequency) as analysis charts of their own.

  • Significance tests: chi² (pairwise, complement, independence), z-test, t-test (independent & dependent)
  • Regressions: linear, ordinal, Poisson, binomial, multinomial, negative binomial, quasi-Poisson
  • Variable selection: stepwise (forward/backward/both), Lasso, Ridge
  • ANOVA and two-way ANOVA, relative importance
  • MaxDiff (count, aggregate logit, random-parameter logit)
  • Segments and reach: cluster analysis (k-means), TURF
Statistical analysis in a DataLion dashboard

Significance testing that thinks along

Significance appears directly in tables and charts. Choose from four confidence levels (80%, 90%, 95%, 99%) and show the result as stars (*/**/***) or letters (a/A).

For chi² tests you can switch on the Yates correction; pairwise and complement comparisons are built in.

  • 4 confidence levels: 80%, 90%, 95%, 99%
  • Star or letter notation for significance
  • Optional Yates correction for chi² tests
  • Pairwise and complement comparisons

Tables with everything market research needs

Build crosstabs with subcolumns, sums and means, with percentages (row, column, cell, total), bases, index and top-box net rows.

Nested tables enable multi-dimensional analysis — consistent wave after wave.

  • Subcolumns and nested tables
  • Sums, means and index
  • Percent by row, column, cell and total
  • Top-box, top-2, top-3 and bottom net rows

Timelines with smoothing

For tracking studies, visualize trends as timelines — smoothed with a moving average (SMA) or an exponentially weighted average (EMA).

Projections and moving sums help separate trends from outliers cleanly.

  • Smoothing via SMA (moving average) and EMA
  • Freely chosen smoothing window
  • Projections and moving sums
Time-series dashboard in DataLion (demo)

Before & after

Common questions about analysis & statistics

Which statistical procedures does DataLion offer?
20+ predefined procedures on an R engine: 6 significance tests (chi² pairwise, complement and independence, z-test, t-test for independent and dependent samples) plus 18 models such as linear, ordinal, Poisson, binomial and multinomial regression, Lasso, Ridge, stepwise, ANOVA, relative importance and MaxDiff. Cluster analysis (k-means) and TURF come on top as analysis charts of their own.
How does DataLion report significance?
Significance is shown directly in tables and charts — at four confidence levels (80%, 90%, 95%, 99%), as stars or letters. For chi² tests you can switch on the Yates correction.
Can I build crosstabs with means and top-box?
Yes. DataLion tables offer subcolumns and nested tables, sums, means and index, percentages by row, column, cell and total, plus top-box, top-2, top-3 and bottom net rows.
Does DataLion support tracking studies with timelines?
Yes. Trends can be visualized as timelines and smoothed with a moving average (SMA) or exponentially weighted average (EMA) — with a freely chosen smoothing window.
Do I need to know R?
No. The statistics engine runs on R in the background, but you pick the procedures with a click. You never write R code or export data.

Finish your market research analysis

Try DataLion free: significance tests, regressions and crosstabs right in the tool — with no export. Or book a personal demo.

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