Insight is King

From survey to dashboard: the platform for market research & consumer insights

Start for free View demo
14 days free · no credit card
  • 🇩🇪 Made in Munich
  • GDPR-compliant
  • DPA included
  • Hosted in Germany

Analyze and visualize

DataLion is the easy-to-use web-based software for dashboards, business intelligence, market research and IoT. That's why our DataLion dashboard software lets you easily visualize and analyze large volumes of data in dashboards. This will give you valuable insights through automated interactive reports and understandable dashboards with various charts.

The web-based DataLion software presents the results of your analyses to non-experts in a comprehensible and clear way.

Create a survey or import SPSS — prepare, analyze and ship it as an interactive dashboard. The whole path in one platform: Survey → Data prep → Analysis → Dashboard.

Including an AI survey builder, design themes for surveys and dashboards, and hosting in ISO 27001-certified data centers in Germany.

DataLion dashboard software for data analysis:
user-friendly and powerful

Start for free

New: self-service. Try free for 14 days, then from €100/month — no sales call. See pricing

Some of our clients

  • market research software for reppublika
  • dashboard tools for Psyma
  • dashboard tools for Seven One Media
  • dashboard tools for Mediengruppe RTL Deutschland
  • dashboard tools for mobile.de
  • dashboard software for eBay
  • dashboard software for L’Oréal
  • datalion dashboard software for Hubert Burda Media
  • datalion dashboard software for Telekom
  • data analysis tools, dashboard tools for MSR
  • GfK datalion software, BI tools, KPI report tools, dashboard tools
  • KPI, BI software, data analyze, dashboard tools - Ifak
  • KPI, BI software, data analyze, dashboard tools - Hartmann
  • KPI, BI software, machine learning, dashboard tools - Messe Berlin
  • KPI, BI software, machine learning, dashboard tools - Spiegel Institut
  • KPI, BI software, data analyze, dashboard tools - Nielsen Sport
  • KPI, BI software, machine learning, dashboard tools - HUM
  • KPI dashboard, BI software, data analytics, dashboard tools - mission2impact
  • KPI dashboard, data analytics, dashboard tools, machine learning tools - gruppe nymphenburg
  • KPI dashboard, data analytics, dashboard tools, machine learning tools - manufacts

New in DataLion

2026.2: from survey to finished slide. DataLion now closes the research loop — collect, listen, present.

  • Native survey software: build a questionnaire, field it and analyze it as a dashboard automatically
  • AI text analytics for open ends – sentiment and topics coded automatically
  • Native Google Slides and PowerPoint exports with editable charts

To the Changelog

Secure Dashboards, Secure Data

Our DataLion data warehouse is hosted in ISO 27001-certified data centers in Germany (Hetzner AG). We're ready for your data upload.

Or you can connect your own SQL, NoSQL, or Big Data databases.

With a few clicks.

Flexible & Responsive Dashboards

In the taxi on your smartphone or on the tablet at your client meeting: Your Datalion dashboard is always there.

Completely tailored to your needs and adapted to your corporate design.

Dashboards on the road

Experience in Data Science

Decades of experience in marketing & market research, media and BI are the foundation of the DataLion software and its statistical algorithms.

Our promise: Importing data with a few clicks, complex calculations, aggregations, weighted data and benchmarks.

Our experience is your advantage.

We are here for you

Feeling lost in the data jungle and your data strategy is only at the beginning? Your calculations and analyzes are too complex? Need help with setup or a custom visualization?

Our data science team is supporting you with custom solutions and training.

Our data science services for you

In the press

  • data analysis tools for Horizont
  • data analysis tools for marktforschung.de
  • data analysis tools for Kontakter
  • data analysis tools for Lead digital
  • data analysis tools for Planung & Analyse
  • data analysis tools for Frankfurter Allgemeine Zeitung

Try for yourself:

Take DataLion for a test drive! Our demo projects give you an opportunity to test the DataLion dashboard for yourself - you don't have to be a data scientist.

Register your free demo now

Data from any tool

Bring your raw data straight into the dashboard — no conversion, no data loss.

  • SPSS files – incl. labels, weighting & missing values
  • Excel & CSV
  • Survey exports from common tools
  • Databases & live data sources

All features

Customer Success Story

How DataLion helps Nielsen Sports increase efficiency and customer satisfaction in large tracking studies. — Nielsen Sports

Read the case studySee the success story

Data protection & security

Market research means sensitive respondent data. With DataLion it stays in safe hands — a decisive factor for institutes, enterprises and the public sector.

  • Made in Munich — German company, support in your language
  • 100% GDPR-compliant
  • Data Processing Agreement (DPA) included
  • Hosted in ISO 27001-certified data centers in Germany

More on data protection

Top rated

4.5 out of 5 stars on G2 and OMR Reviews

What users say about DataLion

  • Very professional company, attentive to the customer needs, provider of a great software and service.
    Generoso M. CRM Analyst · Automotive via G2
  • The contacts at DataLion are very committed. If you have problems, you can count on help. DataLion reacts quickly to requests for new functions.
    Robert Q. Managing Director via G2
  • User-friendliness, especially for market research topics. Structured backend with many customization options.
    Verified user Market Research via G2
  • The embedding function allows us to generate insights of our data for our audience and customers by far less than half of the usual time needed before.
    Verified user Leisure, Travel & Tourism via G2
Read all 16 reviews on G2 →

Transparent pricing — from €100/month

Four plans, Enterprise on request. Every plan starts with 14 days free — no credit card required.

See pricing Start for free

Common questions about DataLion

What is DataLion?
DataLion is a web-based survey and dashboard platform from Munich for market research and consumer insights: create surveys, import and prepare data, run statistical analyses and share results as interactive dashboards or reports — all in one platform.
Who is DataLion for?
Market research institutes, in-house research and consumer-insights teams, agencies, HR teams and publishers — anywhere survey and study data is analyzed and reported regularly.
How much does DataLion cost?
Plans start at €100 per month (Solo) and go up to €525 per month (Pro, billed annually); Enterprise terms are available on request. Every plan starts with a 14-day free trial — no credit card required.
Is DataLion GDPR-compliant?
Yes. DataLion is a German company, works 100% GDPR-compliant and includes a Data Processing Agreement (DPA). Hosting is in ISO 27001-certified data centers in Germany; on-premise hosting is available.
Which data formats can DataLion import?
SPSS files including labels, weights and missing values, Excel and CSV, plus databases and live data sources. Variable and value labels are fully preserved on import.
How is DataLion different from SurveyMonkey or Qualtrics?
DataLion combines data collection and professional market-research analysis in one platform: publishing automatically creates the dataset, codebook and live dashboard — no recoding. Add German data residency and transparent pricing. See the "Alternatives" hub for an honest comparison.