Industry: hotels, campsites & restaurants
Guest surveys that do more than count stars
From the QR code at reception to the finished report: DataLion collects guest feedback and analyses it – with live dashboards, AI coding of open answers, and comparisons across properties, sites and seasons.
Start for free · no credit card · hosted in Germany
DataLion is a survey and analytics platform for hotels, campsites and restaurants: guests answer via QR code without an app, results stream into a live dashboard, and AI codes open answers by topic and sentiment. Compare several properties or site areas via URL parameters – anonymous, GDPR-compliant and hosted in Germany.
- 🇩🇪 Made in Munich
- GDPR-compliant
- DPA included
- Hosted in Germany
- 🌐 Interface in EN, DE, FR, ES, IT & NL
Trusted by research institutes, brands & insights teams
- 50+ interactive chart types
- 20+ statistical methods
- SPSS · Excel · CSV import without data loss
- ISO 27001 certified data centers (Germany)
Why guest feedback fails in practice
- Review portals show the public tip of the iceberg – but not whether the problem is breakfast, the sanitary block or check-in.
- Feedback is scattered across paper forms, portals and inboxes – nobody merges it into one picture.
- Groups with several properties cannot compare satisfaction properly: every house counts differently.
Hang up a QR code, feedback flows in
Every published survey has a public link with a downloadable QR code. Printed at reception, in the room, in the sanitary block or on the bill, guests answer on their own phone – no app, no login.
The survey stays open as long as you want: across the whole season, with an optional response limit or closing date. Buttons and hints of the survey UI automatically appear in the guest’s browser language – six languages from German to Italian.
- QR code as PNG straight from the share dialog
- Emoji scales, NPS and rating matrices from 33 question types
- Guest-facing UI localized in DE/EN/FR/NL/IT/ES
- Embeddable in your own website via iframe
Several properties, sites or branches in one dashboard
Append a URL parameter to the survey link per property, site area or branch – say ?property=lakeside. The value is stored with every response as its own variable and is immediately available in the dashboard as a filter and comparison dimension.
With access profiles, each property manager sees only their own pre-filtered slice, while group management compares all locations side by side – including crosstabs and significance tests when it needs to be precise.
- One QR code per property, one shared dataset
- Access profiles with a locked filter per location
- Crosstabs and significance tests instead of gut feeling
AI reads the open answers – you read the topics
The most valuable hints live in free text: “Staff were great, but the Wi-Fi at the pitch kept dropping.” AI text analysis automatically codes such answers by topic and sentiment and writes the results into the dataset as separate variables.
You see at a glance which topics drive satisfaction and which are growing over the season – without reading hundreds of comments by hand.
- Automatic topic and sentiment coding of open answers
- Results as variables: filterable, crossable, reportable
- Word clouds and topic charts for a quick overview
A live dashboard instead of an annual review
Every response appears in the project dashboard immediately – with a timestamp. Your guest survey becomes a running quality cockpit: satisfaction across the season, the effect of a renovation, differences between leisure and business travellers.
Short in-stay surveys surface problems while the guest is still on site: if the live dashboard shows room 214 is unhappy, you can react today – not in next week’s online review.
From dashboard to finished report
For the owners’ meeting, lease negotiation or team huddle, DataLion exports dashboards as native, editable PowerPoint in your own slide design – plus Excel reports and PDF. Same data, no copy-and-paste.
- PowerPoint export with editable charts in your slide master
- Excel reports for detailed analysis
- Share dashboards instead of emailing PDF attachments
Three starting points – templates included
-
Hotel: post-stay survey
Emoji overall rating, aspect matrix from room to breakfast, NPS and open questions – as a QR code on the bill or a link in the departure email.
View the hotel template → -
Campsite: season-long guest survey
Pitch, sanitary facilities, quietness and activities – broken down by accommodation type, with season comparison in the live dashboard.
View the campsite template → -
On site: in-stay and restaurant feedback
Three questions during the stay or right at the table – spot problems while you can still fix them.
View the in-stay template →
See DataLion with your own data
Start free with your own raw data. Or book a personal demo of the path to a finished dashboard.
What users say about DataLion
- via G2
Very professional company, attentive to the customer needs, provider of a great software and service.
Generoso M. · CRM Analyst, Automotive - via G2
The contacts at DataLion are very committed. If you have problems, you can count on help. DataLion reacts quickly to requests for new functions.
Robert Q. · Managing Director - via G2
User-friendliness, especially for market research topics. Structured backend with many customization options.
Verified user · Market Research - via G2
The embedding function allows us to generate insights of our data for our audience and customers by far less than half of the usual time needed before.
Verified user · Leisure, Travel & Tourism
We now work much more efficiently, giving us more time to take care of the derivations and insights from the data for the customers.
The platform in detail
Dig deeper
Frequently asked questions about guest surveys
Do guests need an app or an account?
Is the survey anonymous and GDPR-compliant?
How do I compare several properties, sites or branches?
In which languages can guests answer?
Does DataLion replace a reputation or guest-communication tool?
What does it cost for a single property?
Run next season on real numbers
Start with a ready-made template, hang up the QR code and watch your first guest feedback arrive in a live dashboard – free, no credit card.