A questionnaire by AI — in minutes, not hours

Describe your topic and DataLion builds a complete questionnaire: title, welcome and thank-you texts, and typed questions with balanced scales. Or have a draft optimized by AI — variable codes included.

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DataLion survey editor with the "Create survey with AI" and "Optimize with AI" options

In DataLion, "Create survey with AI" turns a topic description into a complete questionnaire — with title, welcome and thank-you texts, and typed questions with balanced scales and pages. "Optimize with AI" revises the wording, answer options and structure of a draft while preserving your variable codes.

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Create a survey with AI

You enter a topic description — the AI builds a complete questionnaire from it: title, welcome and thank-you texts and typed questions with balanced scales and sensible pages.

Instead of staring at an empty editor, you start with a considered draft that only needs fine-tuning — including the right question type for each question.

Topic description as the starting point
AI generates the title plus welcome and thank-you texts
Typed questions with balanced scales
Sensible page layout from the start

AI-generated, typed question in DataLion with answer options

Optimize with AI — variable codes stay

Already have a draft? "Optimize with AI" revises wording, answer options and structure — for clearer, more neutral questions and more complete scales.

Crucially, the optimization preserves your variable codes. Your resulting dataset stays compatible — ideal when a running tracker only needs a linguistic polish, without losing comparability across waves.

Revision of wording, options and structure
Clearer, more neutral questions and more complete scales
Variable codes preserved — dataset stays compatible
Ideal for polishing the language of running trackers

DataLion editor in which an existing questionnaire is optimized by AI

From AI draft to live dashboard

The AI draft is a full DataLion questionnaire: you add skip and display logic, design it and publish. On publish, the dataset, codebook and live dashboard are created automatically.

More on our AI-powered market research page and the survey-to-dashboard feature.

See DataLion with your own data

Start a free trial or book a personal demo — from raw data to a finished dashboard.

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**Jens Falkenau**, Vice President of Market Research · Nielsen Sports

More survey features

Common questions about the AI questionnaire

Can I have a complete questionnaire created by AI?

Yes. "Create survey with AI" generates a complete questionnaire from a topic description, with title, welcome and thank-you texts, and typed questions with balanced scales and pages.

What exactly does "Optimize with AI" do?

It revises the wording, answer options and structure of an existing draft — for clearer, more neutral questions and more complete scales. Your variable codes are preserved in the process.

Are my variable codes preserved during AI optimization?

Yes. The optimization deliberately keeps your variable codes so the dataset created on publish stays compatible — especially important for running trackers.

Does the AI also pick the right question types?

Yes. The AI creates typed questions, choosing a fitting question type and balanced scales for each question — from 20+ available types.

Can I still edit the AI draft afterwards?

Yes. The AI draft is a full DataLion questionnaire. You can adjust questions, add skip and display logic, choose the design and then publish the survey.

Let AI write your first questionnaire

Try DataLion free: describe a topic, generate the questionnaire and keep working right away. Or book a personal demo.

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