Design & whitelabel

Your survey — in your own look

Pick from 18 ready-made design templates or build your own look with the design builder — accent, background, card and text colors included. With whitelabel, you remove DataLion branding per survey.

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Styled DataLion concept study with a cloud background, branded card and mobile-first welcome screen

DataLion ships 18 ready-made design templates (Classic, Connections, Midnight, Forest, Ocean, Berry, Warm, Carbon …) plus a design builder that lets you set colors, header and footer bars, card and button shapes, font size and your own webfont yourself. Whitelabel removes DataLion branding per survey, so the questionnaire appears entirely in your own brand look.

  • 🇩🇪 Made in Munich
  • GDPR-compliant
  • DPA included
  • Hosted in Germany
  • 🌐 Interface in EN, DE, FR, ES, IT & NL

Trusted by research institutes, brands & insights teams

  • YouGov
  • Mediengruppe RTL Deutschland
  • SevenOne Media
  • Nielsen Sports
  • Spiegel Institut
  • Messe Berlin
  • Hartmann
  • 50+ interactive chart types
  • 20+ statistical methods
  • SPSS · Excel · CSV import without data loss
  • ISO 27001 certified data centers (Germany)

18 ready-made design templates

Want to start fast? 18 ready-made templates — including Classic, Connections, Midnight, Forest, Ocean, Berry, Warm and Carbon — give your survey a coherent look in one click. From light and understated to dark and bold, it is all there.

Every template is built for good readability and low drop-off — on small screens too.

  • 18 templates in one click
  • Light and dark themes (Classic, Connections, Midnight, Forest, Ocean, Berry, Warm, Carbon …)
  • Optimized for readability and mobile use
Gallery of design templates – from light (Paper) to dark (Midnight, Carbon)

Design builder for colors, shapes and type

Need it to be exactly your CI? The design builder lets you set accent, background, card and text colors freely — for a survey that feels like a native part of your brand.

Under Survey → Settings → Design → Create your own design you also shape the frame: a header bar with your logo and a text that can take URL parameters such as a participant number, a footer with your own links, card and button shapes, content width, base font size and your own webfont (WOFF or WOFF2).

That way the questionnaire fits your campaign, website and corporate design, instead of looking like a stock tool.

  • Accent color for buttons and interactions
  • Background and card colors for the stage
  • Text color for optimal readability
  • Header bar with piped text, footer with your own links
  • Card and button shapes, content width, font size, own webfont
  • Consistent with campaign and corporate design

Whitelabel — per survey

Often decisive for institutes, agencies and brands: with whitelabel you remove DataLion branding per survey. Respondents see only your look — ideal when the study runs under your or your client’s name.

Combined with your own colors and the mobile-first survey runner, the survey feels all of a piece — with no visible third-party tool.

  • Remove DataLion branding per survey
  • Entirely in your own or your client’s look
  • Ideal for institutes, agencies and brands

See DataLion with your own data

Start free with your own raw data. Or book a personal demo of the path to a finished dashboard.

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Top rated

4.5 out of 5 stars on G2 and OMR Reviews

What users say about DataLion

  • via G2
    The embedding function allows us to generate insights of our data for our audience and customers by far less than half of the usual time needed before.
    Verified user · Leisure, Travel & Tourism
  • via G2
    User-friendliness, especially for market research topics. Structured backend with many customization options.
    Verified user · Market Research
  • via G2
    The contacts at DataLion are very committed. If you have problems, you can count on help. DataLion reacts quickly to requests for new functions.
    Robert Q. · Managing Director
  • via G2
    Very professional company, attentive to the customer needs, provider of a great software and service.
    Generoso M. · CRM Analyst, Automotive
Read all 16 reviews on G2 →
We now work much more efficiently, giving us more time to take care of the derivations and insights from the data for the customers.
Jens Falkenau, Vice President of Market Research · Nielsen Sports
Read the case study →

More survey features

Guides in the help center

Common questions about design & whitelabel

Can I design surveys in my own brand look?
Yes. You pick from 18 ready-made design templates or set accent, background, card and text colors yourself with the design builder — so the survey appears in your corporate design.
How many design templates are there?
18 ready-made templates, including Classic, Connections, Midnight, Forest, Ocean, Berry, Warm and Carbon — from light, understated to dark, bold themes, each optimized for readability and mobile use.
What does whitelabel mean for DataLion surveys?
Whitelabel means you remove the DataLion branding per survey. Respondents see only your look — ideal when the study runs under your or your client’s name.
What can I customize in the design builder?
You set the accent color (for buttons and interactions), background and card colors, and the text color — for a survey that is consistent with your campaign and corporate design. On top of that come a header bar with piped text, a footer with your own links, card and button shapes, content width, font size and your own webfont.
Do the surveys look good on a smartphone?
Yes. Templates and custom designs run in the mobile-first survey runner and are built for good readability and low drop-off on small screens too.
How do date questions look?
Date questions can show an inline calendar instead of a date field. You also decide which days can be picked, for example only the last few days up to today or a fixed period.

Design your survey in your own look

Try DataLion free: pick a template, adjust the colors and remove branding with whitelabel. Or book a personal demo.

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