Music Preference Profile (STOMP)
The Short Test of Music Preferences: 14 genres, four taste dimensions and your personal music direction as the result.
The live demo opens the real questionnaire — no signup required.
In 2003 Peter Rentfrow and Samuel Gosling showed that music preferences across a wide range of genres reduce to four underlying dimensions: reflective and complex, intense and rebellious, upbeat and conventional, and energetic and rhythmic. Their Short Test of Music Preferences simply asks how much you enjoy 14 genres. For media and market research the instrument is attractive because it takes under three minutes, reads as an entertaining type test, and still yields a robust, widely replicated structure.
When should you use this template?
This template is a great fit for:
- As a high-reach self-check for media and music brands
- To describe listener groups in programming studies
- As a short entry point to larger media usage surveys
Every question in this template
- 1Consent
I understand that participation is voluntary and anonymous, and I take part. *
- 2Matrix
How much do you enjoy the following genres? *
1 – Dislike strongly 2 3 4 – Neutral 5 6 7 – Like strongly Blues Jazz Classical Folk Rock
Related survey templates
- Brand Tracker (wave survey)The full brand funnel with named Waves, case counts and automatic previous-Wave comparisons: awareness, consideration, usage, advocacy and image profile.
- Conjoint Analysis: Product PreferencesUse a Choice-Based Conjoint analysis to learn which features and which price really drive purchase decisions – respondents repeatedly choose their preferred offer from realistic product combinations.
- Shopper Style Analysis (Consumer Styles Inventory)Eight scientifically described shopping styles from quality-conscious to impulsive – as a personal profile with your two strongest styles.
- Gabor-Granger Price TestThe classic pricing method: purchase intent at several price points yields a demand curve and the revenue-optimal price.
Frequently asked questions
Why only 14 genres?
Does the test say something about my personality?
Start with this template
Load the template into DataLion, adapt it to your brand and start collecting responses — GDPR-compliant, in minutes.