What Kind of Streamer Are You?
Binge-watcher, comfort re-watcher, explorer, background viewer or completionist? Fifteen statements and your personal viewing profile.
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Streaming has fundamentally changed viewing habits: when and how much is watched in one go is no longer decided by the schedule but by the person. This template describes five patterns that recur in media usage studies – watching in one go, returning to the familiar, discovering the new, having something on in the background, and finishing what was started. For broadcasters, streaming providers and media brands it is a self-check with high participation: viewers get a result they enjoy sharing, and the editorial team gets a segmentation of its audience from the same data.
When should you use this template?
This template is a great fit for:
- As an audience activation for broadcasters and streaming providers
- To segment viewer groups in media usage studies
- As an entry point to larger surveys on programming and usage
Every question in this template
- 1Consent
I understand that participation is voluntary and anonymous, and I take part. *
- 2Matrix
How much do the following statements apply to you? *
Strongly disagree Disagree Neutral Agree Strongly agree I watch several episodes back to back. I keep going even when it gets late. I get through a new season as quickly as I can. I re-watch series I already know. Familiar series calm me down.
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Frequently asked questions
Is this a scientific test?
Can this be used for a real audience analysis?
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