Conjoint Analysis: Product Preferences
Use a Choice-Based Conjoint analysis to learn which features and which price really drive purchase decisions – respondents repeatedly choose their preferred offer from realistic product combinations.
With this template you set up a Choice-Based Conjoint study in minutes. Respondents see several full product profiles per task and pick their favourite – just like in a real purchase situation. DataLion automatically generates a balanced study design, distributes it across respondents, and then estimates part-worth utilities per level as well as the relative importance of each attribute. Simply adapt the attributes, levels and prices to your own product.
When should you use this template?
This template is a great fit for:
- For pricing decisions and to assess willingness to pay
- When you want to know which product features drive the purchase decision
- To compare product or plan variants before market entry
Every question in this template
- 1Conjoint (CBC)
Which offer would you choose?
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Frequently asked questions
How do I adapt the attributes and levels?
What is the "None of these" option for?
How many respondents do I need?
Start with this template
Load the template into DataLion, adapt it to your brand and start collecting responses — GDPR-compliant, in minutes.