Product-Market Fit

Use the proven Sean Ellis question to measure how indispensable your product is – and learn for whom it delivers the greatest value.

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Product-Market Fit – questionnaire preview

This template is based on the Sean Ellis test: the central question measures how disappointed users would be if your product no longer existed. If the share of very disappointed users is at least 40 percent, this is considered a strong signal of product-market fit. Follow-up questions on main benefit, ideal audience and improvements reveal where the fit is strongest.

When should you use this template?

This template is a great fit for:

  • To measure the product-market fit of an existing product
  • To identify the user group with the highest fit
  • To prioritise improvements on the product roadmap

Every question in this template

  1. 1

    How would you feel if you could no longer use our product? *

    Single choice
    • Very disappointed
    • Somewhat disappointed
    • Not disappointed
    • I no longer use it anyway
  2. 2

    What is the most important benefit of our product for you?

    Single choice
    • It saves me time
    • It saves me money
    • It makes my work easier
    • It delivers better results
    • Other
  3. 3

    What type of person do you think benefits most from our product?

    Short text
  4. 4

    Which role best describes you?

    Single choice
    • Individual user or freelancer
    • Team member in a company
    • Manager or decision-maker
    • Other
  5. 5

    How could we improve our product for you?

    Long text

Frequently asked questions

What does the 40 percent threshold mean?
If at least 40 percent of respondents would be very disappointed to lose the product, this is considered a reliable indicator of product-market fit. Values below that point to a need for optimisation.
Whom should I survey?
Survey active users who have already experienced your product sufficiently. Analyse answers from people who no longer use it separately.

Start with this template

Load the template into DataLion, adapt it to your brand and start collecting responses — GDPR-compliant, in minutes.

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