Whitepaper

The Reporting Factory

What delivering studies really costs, and how institutes turn delivery into a product

  • 11 pages
  • 25 min read
  • English
  • Free

What you get

  • The five recurring tasks that appear in no proposal and still cost every wave
  • A worked example with stated assumptions: roughly 50 hours per tracker client per year
  • A blank worksheet for costing your own delivery per client
  • Three pricing models for portal access, with a way to introduce them to existing clients without a price shock
  • Answers to three legitimate objections, from usage to Power BI
  • A 90-day plan for one client and one tracker, plus a checklist of twelve questions

In short

In most institutes, delivery is the only part of a project that is not costed. Fieldwork, data processing, analysis and the report have prices. Transferring the charts, the follow-ups after hand-over and rebuilding the waves have none; they just happen, and a senior does them between two projects. This whitepaper works out, on an example, what this work costs per year, provides a worksheet for your own calculation and describes three pricing models with which institutes sell delivery as a product. Added to that are three legitimate objections, a 90-day plan for the first client and a checklist of twelve questions.

Who it is for
Institutes & agencies
Format
PDF, 11 pages, with worksheets and checklists

Contents 11 chapters

  1. 01 The line item that appears in no proposal
  2. 02 Why this is not a diligence problem
  3. 03 The calculation: one tracker, one year
  4. 04 The worksheet for your own calculation
  5. 05 Three costs that appear on no timesheet
  6. 06 From slide deck to access: what shifts
  7. 07 Three pricing models for portal access
  8. 08 Three objections that are legitimate
  9. 09 The first 90 days: one client, one tracker
  10. 10 Checklist: twelve questions before the start
  11. 11 Where DataLion fits in

Download the whitepaper

Dr. Benedikt Köhler

The author

Dr. Benedikt Köhler · Co-founder and CEO of DataLion

More than 20 years in software development and statistics. From 2006 to 2009 he led a DFG-funded research project on statistics and visual communication at the Bundeswehr University Munich. The whitepapers come out of projects with institutes, insights teams and universities.

September 2026

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