Whitepaper
Agency data you cannot open
How insights teams take ownership of their studies: deliverables, a clause sheet and the research data stack
What you get
- Four reasons studies lie dead on the shared drive: format, contract, tooling, capacity
- A deliverables list per study type: what a dataset needs so that it is yours
- Six contract clauses in plain language for the next RFP
- The research data stack in three layers, BI-neutral and supplier-neutral
- A roadmap: first study in 30 days, first tracker in 90 days
- A twelve-question maturity check with three readings of the score
In short
Most insights departments own their studies on paper only. What sits on the shared drive is reports: PowerPoint, PDF, sometimes a set of tables. The data behind them stays with the suppliers, in a format and under terms that hardly anyone negotiated. This whitepaper explains why that is, what owning research data requires in practice, which clauses belong in the next RFP, and what a research data stack looks like when studies from several suppliers live side by side. It ends with a twelve-question maturity check your team can fill in tomorrow.
- Who it is for
- Corporate insights teams
- Format
- PDF, 13 pages, with worksheets and checklists
Contents 10 chapters
- 01 The PowerPoint graveyard: taking stock
- 02 Four reasons you cannot open the data
- 03 What owning research data means in practice
- 04 The clause sheet for RFPs and contracts
- 05 The research data stack: three layers
- 06 What changes for your agencies
- 07 The way there
- 08 Three objections
- 09 Maturity check: twelve questions
- 10 Where DataLion fits in
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