Insight is King

From survey data to finished dashboards and slides

Create a survey or upload SPSS, Excel and CSV files. DataLion analyses the answers automatically and builds the live dashboard and the PowerPoint report along the way, hosted in Germany.

Start for free View live demos
Free starter plan · 14 days of every feature · no credit card
  • 🇩🇪 Made in Munich
  • GDPR-compliant
  • DPA included
  • Hosted in Germany
  • 🌐 Interface in EN, DE, FR, ES, IT & NL

“The embedding function allows us to generate insights of our data for our audience and customers by far less than half of the usual time needed before.”

Verified user, Leisure, Travel & Tourism · via G2

Research institutes, brands and insights teams work with DataLion

  • reppublika
  • Psyma
  • SevenOne Media
  • Mediengruppe RTL Deutschland
  • mobile.de
  • Telekom
  • YouGov
  • Ifak
  • Hartmann
  • Messe Berlin
  • Spiegel Institut
  • Nielsen Sports
  • HUM
  • mission2impact
  • Gruppe Nymphenburg
  • manufacts

1 · Create a survey or upload data

Build a questionnaire from a template or with AI, or import SPSS, Excel and CSV files. Labels, weights and missing values stay intact.

Questionnaire editor in DataLion: question list on the left, an open single-choice question with five answer options

2 · Analyse automatically

Publishing creates the dataset and the codebook. Crosstabs, significance tests and weighting run in the browser, with no export to SPSS.

Crosstab in DataLion by age group with heat-map shading and significance markers

3 · Share the dashboard and the report

The live dashboard is there the moment you publish. Share it by link, embed it or export editable PowerPoint slides.

Live dashboard in DataLion with a filter row, a KPI tile, a donut and bar charts

AI that earns its keep

Zero retention through a German AI gateway. No storage, no training on your data.

Explore AI in DataLion

Built for researchers

The details generic BI tools get wrong are standard here.

  • SPSS import with labels, weights & missing values
  • Weighting, significance testing & crosstabs
  • Top boxes and minimum base sizes, automatically

See market research

No second stats tool

Methods that usually need SPSS or R run in the browser, by clicking.

  • Regressions, ANOVA & driver analysis
  • Conjoint (CBC), MaxDiff & price research (PSM)
  • Factor analysis & time series

See all methods

Top rated

4.5 out of 5 stars on G2 and OMR Reviews

What users say about DataLion

  • via G2
    The embedding function allows us to generate insights of our data for our audience and customers by far less than half of the usual time needed before.
    Verified user · Leisure, Travel & Tourism
  • via G2
    User-friendliness, especially for market research topics. Structured backend with many customization options.
    Verified user · Market Research
  • via G2
    The contacts at DataLion are very committed. If you have problems, you can count on help. DataLion reacts quickly to requests for new functions.
    Robert Q. · Managing Director
  • via G2
    Very professional company, attentive to the customer needs, provider of a great software and service.
    Generoso M. · CRM Analyst, Automotive
Read all 16 reviews on G2 →

Case study · Nielsen Sports

“We now work much more efficiently, giving us more time to take care of the derivations and insights from the data for the customers.”

Jens Falkenau, Vice President of Market Research

Read the case study

Questionnaire templates

From NPS to employee surveys to psychosocial risk assessments: 114 proven templates with ready-to-use questions — pick one, adapt it, and the results land straight in a dashboard.
Net Promoter Score (NPS) – preview Net Promoter Score (NPS) ~2 min Customer Satisfaction (CSAT) – preview Customer Satisfaction (CSAT) ~3 min Employee Satisfaction – preview Employee Satisfaction ~6 min Psychosocial Risk Assessment (Workplace) – preview Psychosocial Risk Assessment (Workplace) ~8 min Event Feedback (post-event) – preview Event Feedback (post-event) ~3 min Brand Awareness – preview Brand Awareness ~4 min
Browse all 114 templates

Already have data? Start with that.

Upload raw data, get a dashboard. No conversion, no data loss.

  • SPSS files including labels, weights and missing values
  • Excel and CSV
  • Survey exports from common tools
  • Databases and live data sources

Upload your own data

Data protection & security

Made in Munich, GDPR-compliant, data processing agreement included. Hosted in ISO 27001-certified data centers in Germany. AI features run with zero retention through a German AI gateway by default.

More on security & privacy

Transparent pricing, from €100/month

A free plan that stays free, four paid plans, Enterprise on request. Every plan starts with 14 days free, no credit card required.

See pricing Start for free

Common questions about DataLion

What is DataLion?
DataLion is a web-based survey and dashboard platform from Munich for market research and consumer insights: create surveys, import and prepare data, run statistical analyses and share results as interactive dashboards or reports — all in one platform.
Who is DataLion for?
Market research institutes, in-house research and consumer-insights teams, agencies, HR teams and publishers — anywhere survey and study data is analyzed and reported regularly.
How much does DataLion cost?
Plans start at €100 per month (Solo) and go up to €525 per month (Pro, billed annually); Enterprise terms are available on request. Every plan starts with a 14-day free trial — no credit card required.
Is DataLion GDPR-compliant?
Yes. DataLion is a German company, works 100% GDPR-compliant and includes a Data Processing Agreement (DPA). Hosting is in ISO 27001-certified data centers in Germany; on-premise hosting is available.
Which data formats can DataLion import?
SPSS files (.sav) including labels, weights and missing values, Excel and CSV, survey interchange formats like Triple-S (.sss) and IBM Dimensions (.mdd/.ddf), plus entire Tableau workbooks (.twb/.twbx) with their embedded data. Add databases such as MySQL, Oracle and Exasol, live data sources and imports via the REST API. Variable and value labels are fully preserved on import.
How does DataLion use AI — and what happens to my data?
AI in DataLion drafts questionnaires, codes open-ended answers by sentiment and topic, answers questions about your results in a chat with cited sources and translates projects into 65+ languages. By default these features run through HybridAI, a German AI gateway, with zero retention: processing on servers in Germany, no storage, no training on your data. Alternatively, your workspace can use its own model (Anthropic, OpenAI, Mistral — EU operation with a DPA) or a fully self-hosted instance.
How is DataLion different from SurveyMonkey or Qualtrics?
DataLion combines data collection and professional market-research analysis in one platform: publishing automatically creates the dataset, codebook and live dashboard — no recoding. Add German data residency and transparent pricing. See the "Alternatives" hub for an honest comparison.

Start with DataLion today

Free starter plan, 14 days of every feature, no credit card. Or book a demo with your own data.

Start for free Book a demo