Dealer Satisfaction Survey (DSI)

The partner survey for manufacturers and importers with a dealer or service network: satisfaction with product, delivery, margins, support and systems, plus profitability, re-signing and recommendation – analysable per region and country.

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Dealer Satisfaction Survey (DSI) – questionnaire preview

Dealers and service partners are customers who are also your sales force. When they are dissatisfied you notice it in falling orders, long before anyone terminates. This template asks about eleven aspects of the partnership, from model range through margins and delivery times to field support and dealer systems. Three questions carry the index: overall satisfaction, profitability and whether the partner would sign the contract again today. The role in the business (owner, sales manager, service manager) is deliberately a filter question, because owners rate the margins and service managers the parts supply. A URL parameter per country or region produces the network comparison without asking which business it is.

When should you use this template?

This template is a great fit for:

  • Annually to all sales and service partners, with invitation and reminder from the fieldwork module
  • As a baseline before launching a new dealer portal or bonus scheme
  • Twice a year as a short version (overall satisfaction, profitability, NPS) per region
  • As the standard questionnaire in all countries, with AI translation into local languages

Every question in this template

  1. 1

    What is your role in your business? *

    Single choice
    • Owner or managing director
    • Sales manager
    • Service or workshop manager
    • Sales staff
    • Other
  2. 2

    How long has your business been a partner of our brand? *

    Single choice
    • Less than 3 years
    • 3 to 10 years
    • More than 10 years
  3. 3

    Does your business carry other brands?

    Single choice
    • No, only this brand
    • Yes, one other brand
    • Yes, several other brands
  4. 4

    How satisfied are you with the following aspects of the partnership?

    Matrix
    Very dissatisfiedDissatisfiedNeutralSatisfiedVery satisfied
    Product quality
    Model range and competitiveness
    Delivery times and availability
    Margins and bonus structure
    Target agreements
  5. 5

    Overall, how satisfied are you with the partnership? *

    Rating
  6. 6

    How do you rate your business's profitability with our brand?

    Single choice
    • Very good
    • Good
    • Adequate
    • Insufficient
    • Loss-making
  7. 7

    Would you sign the partner contract again today? *

    Single choice
    • Yes, definitely
    • Probably yes
    • Probably not
    • No
  8. 8

    How likely are you to recommend our brand as a partner to another dealer? *

    NPS (0–10)
  9. 9

    What should we as the manufacturer improve first?

    Please put the items in order, the most urgent first.

    Ranking
    • 1Margins and bonus
    • 2Delivery times
    • 3Marketing and leads
    • 4IT systems and portal
    • 5Training
    • 6Field support
  10. 10

    What works particularly well in the partnership, and what works particularly badly?

    Long text

From questionnaire to dashboard

The questionnaire produces a dashboard for sales management and regional leads:

  • Satisfaction per region: Eleven aspects against regions as a heatmap: where delivery times are the problem and where field support is.
  • DSI across waves: The index as a time series per region. You see whether the new bonus scheme changed anything.
  • Dealer NPS and re-signing: Promoters, passives and detractors next to who would sign the contract again. The two numbers for the board.

Go deeper

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Frequently asked questions

How do we build a Dealer Satisfaction Index from the questions?
The usual DSI is the mean of the satisfaction matrix rescaled to 0 to 100, often weighted with overall satisfaction. In DataLion you set it up once as a computed metric; after that it is available per region, per country and per wave in every chart and export. If you prefer a driver analysis, you compute the importance of the aspects from the data instead of asking for it.
How does each regional manager see only their own dealers?
Through access profiles with a fixed filter. A profile per region shows the pre-filtered slice; head office sees all regions side by side and can run significance tests where the difference has to hold up. The dealers themselves stay anonymous: DataLion stores neither IP address nor contact details with a response.
We survey in twelve countries. Do we need twelve questionnaires?
Yes, one survey per language, and the datasets are combined for analysis. The survey controls appear automatically in six languages; the question texts you translate yourself or bring into the project with AI translation. A single multilingual questionnaire is not possible at present.

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