User Experience Questionnaire (UEQ-S)

The short version of the established UEQ: 8 semantic differentials measure pragmatic and hedonic quality – free to use, with an international benchmark.

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User Experience Questionnaire (UEQ-S) – questionnaire preview

The User Experience Questionnaire (UEQ) by Laugwitz, Held and Schrepp is one of the most widely used UX instruments – and is explicitly free to use commercially. This template uses the validated short version UEQ-S: 8 contrasting pairs as seven-point scales that condense into two dimensions. Pragmatic quality (obstructive–supportive, complicated–easy, inefficient–efficient, confusing–clear) describes whether the product works; hedonic quality (boring–exciting, not interesting–interesting, conventional–inventive, usual–leading edge) describes whether it delights. Where the SUS measures usability alone, the UEQ-S also shows whether your product sparks joy.

When should you use this template?

This template is a great fit for:

  • As a short UX measurement after product tests, in-app or post-onboarding
  • When delight (hedonic quality) matters alongside usability
  • For before/after comparisons in redesigns

Every question in this template

  1. 1

    obstructive – supportive *

    How do you experience the product?

    Rating
  2. 2

    complicated – easy *

    Rating
  3. 3

    inefficient – efficient *

    Rating
  4. 4

    confusing – clear *

    Rating
  5. 5

    boring – exciting *

    Rating
  6. 6

    not interesting – interesting *

    Rating
  7. 7

    conventional – inventive *

    Rating
  8. 8

    usual – leading edge *

    Rating
  9. 9

    What is the most important reason for your rating?

    Long text

From questionnaire to dashboard

Each contrasting pair becomes its own variable – the dashboard condenses them into the two UEQ dimensions:

  • Pragmatic vs. hedonic quality: The means of item groups 1–4 and 5–8 as side-by-side bars: does your product merely work – or does it also delight?
  • Item profile of all 8 pairs: The classic UEQ profile: means per pair reveal whether e.g. “complicated” or “boring” is the real problem.
  • Development across releases: Both dimensions as lines across survey waves – so you see whether a redesign genuinely improved the experience.
  • Spread per dimension: Box plots show how much your users agree – a wide spread points to very different user groups.
  • AI topic analysis of reasons: The open question delivers the why behind the numbers – clustered with DataLion's AI topic analysis.

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Frequently asked questions

UEQ-S or the long version?
The full version measures six dimensions with 26 items and suits dedicated UX studies. The short UEQ-S is built for practical use – in-app or post-onboarding, where every extra question costs response rate. For continuous UX monitoring the short version is almost always the right choice.
How are the values interpreted?
In the UEQ literature, answers are centred on −3 to +3 (in this template that maps to scale values 1–7, midpoint 4). Values above +0.8 – i.e. from about 4.8 on the 7-point scale – count as positive, above +1.5 as very good. The authors also provide an international benchmark dataset to position your means against.
Is the UEQ really free to use?
Yes. The authors explicitly provide the UEQ and UEQ-S free of charge for research and commercial projects; the usual citation is requested (Laugwitz, Held & Schrepp; ueq-online.org). The official German and English item wordings are already included in this template.

Start with this template

Load the template into DataLion, adapt it to your brand and start collecting responses — GDPR-compliant, in minutes.

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