Competitor Benchmark
Find out how your offer performs against the competition – from the main alternative and key performance dimensions to the decision criteria.
This template places your offer in its competitive context: you learn which alternative your audience considers, how you perform on key dimensions relative to expectations, and which criteria actually drive the decision. An open question reveals what sets you apart from competitors.
When should you use this template?
This template is a great fit for:
- To assess your position against the competition
- Before sharpening your own positioning
- To identify strengths and weaknesses in a market comparison
Every question in this template
- 1Single choice
Which provider do you consider the main alternative to us?
- Provider North
- Provider South
- Provider West
- I do not consider any alternative
- Another provider
- 2Matrix
How would you rate us on the following dimensions compared with your expectations?
Much worse than expected Somewhat worse than expected As expected Somewhat better than expected Much better than expected Price Quality Service Innovation Trust - 3Ranking
Which criteria matter most when you choose a provider?
Please rank the criteria by importance – the most important one first.
- 1Price
- 2Quality
- 3Service
- 4Innovation
- 5Trust
- 4Single choice
When you compare us with your main alternative, which do you prefer overall?
- Clearly us
- Rather us
- No difference
- Rather the alternative
- Clearly the alternative
- 5Long text
From your perspective, what sets us apart from other providers?
Frequently asked questions
Should I name specific competitors?
Why compare against expectations?
Start with this template
Load the template into DataLion, adapt it to your brand and start collecting responses — GDPR-compliant, in minutes.