Competitor Benchmark
Find out how your offer performs against the competition – from the main alternative and key performance dimensions to the decision criteria.
This template places your offer in its competitive context: you learn which alternative your audience considers, how you perform on key dimensions relative to expectations, and which criteria actually drive the decision. An open question reveals what sets you apart from competitors.
When should you use this template?
This template is a great fit for:
- To assess your position against the competition
- Before sharpening your own positioning
- To identify strengths and weaknesses in a market comparison
Every question in this template
- 1Single choice
Which provider do you consider the main alternative to us?
- Provider North
- Provider South
- Provider West
- I do not consider any alternative
- Another provider
- 2Matrix
How would you rate us on the following dimensions compared with your expectations?
Much worse than expected Somewhat worse than expected As expected Somewhat better than expected Much better than expected Price Quality Service Innovation Trust - 3Ranking
Which criteria matter most when you choose a provider?
Please rank the criteria by importance – the most important one first.
- 1Price
- 2Quality
- 3Service
- 4Innovation
- 5Trust
- 4Single choice
When you compare us with your main alternative, which do you prefer overall?
- Clearly us
- Rather us
- No difference
- Rather the alternative
- Clearly the alternative
- 5Long text
From your perspective, what sets us apart from other providers?
Related survey templates
- Brand AwarenessMeasure how present your brand is in your target group's mind – from spontaneous recall to aided awareness within the competitive field.
- Price Sensitivity (Van Westendorp)Use the Van Westendorp method to determine the accepted price range of your product – through four targeted price questions from too cheap to too expensive.
- Conjoint Analysis: Product PreferencesUse a Choice-Based Conjoint analysis to learn which features and which price really drive purchase decisions – respondents repeatedly choose their preferred offer from realistic product combinations.
- Gabor-Granger Price TestThe classic pricing method: purchase intent at several price points yields a demand curve and the revenue-optimal price.
Frequently asked questions
Should I name specific competitors?
Why compare against expectations?
Start with this template
Load the template into DataLion, adapt it to your brand and start collecting responses — GDPR-compliant, in minutes.