Audience Segmentation
Divide your market into clearly distinguishable segments – based on the attitudes, behaviour and demographics of your audience.
This template provides the building blocks for a robust segmentation: an attitude matrix captures values and stances, a behaviour question records actual usage, and several demographic questions describe the structure of your audience. Combining them lets you form distinct segments that you can address in a targeted way.
When should you use this template?
This template is a great fit for:
- To build a data-driven segmentation
- Before developing personas and audience messaging
- To sharpen product, communication and sales strategy
Every question in this template
- 1Matrix
To what extent do you agree with the following statements?
Strongly disagree Somewhat disagree Neither agree nor disagree Somewhat agree Strongly agree I like to be among the first to try new products When shopping I focus mainly on the price Quality matters more to me than price Sustainability influences my purchase decisions I research thoroughly before I buy something - 2Multiple choice
Which of the following activities apply to you?
- I shop online regularly
- I use social media daily
- I compare offers before buying
- I subscribe to products or services
- I share recommendations with friends
- None of these activities
- 3Single choice
Which age group do you belong to?
- Under 18 years
- 18 to 29 years
- 30 to 44 years
- 45 to 59 years
- 60 years and older
- 4Single choice
In which region do you live?
- Germany
- Austria
- Switzerland
- Another country
- 5Single choice
What is your household situation?
- Single household
- Couple without children
- Family with children
- Shared flat
- Other
- 6Long text
What is particularly important to you in products of this category?
Related survey templates
- Brand AwarenessMeasure how present your brand is in your target group's mind – from spontaneous recall to aided awareness within the competitive field.
- Price Sensitivity (Van Westendorp)Use the Van Westendorp method to determine the accepted price range of your product – through four targeted price questions from too cheap to too expensive.
- Conjoint Analysis: Product PreferencesUse a Choice-Based Conjoint analysis to learn which features and which price really drive purchase decisions – respondents repeatedly choose their preferred offer from realistic product combinations.
- Gabor-Granger Price TestThe classic pricing method: purchase intent at several price points yields a demand curve and the revenue-optimal price.
Frequently asked questions
Are personal data collected?
How many attitude statements make sense?
Start with this template
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