Audience Segmentation

Divide your market into clearly distinguishable segments – based on the attitudes, behaviour and demographics of your audience.

Start for free Book a demo
Audience Segmentation – questionnaire preview

This template provides the building blocks for a robust segmentation: an attitude matrix captures values and stances, a behaviour question records actual usage, and several demographic questions describe the structure of your audience. Combining them lets you form distinct segments that you can address in a targeted way.

When should you use this template?

This template is a great fit for:

  • To build a data-driven segmentation
  • Before developing personas and audience messaging
  • To sharpen product, communication and sales strategy

Every question in this template

  1. 1

    To what extent do you agree with the following statements?

    Matrix
    Strongly disagreeSomewhat disagreeNeither agree nor disagreeSomewhat agreeStrongly agree
    I like to be among the first to try new products
    When shopping I focus mainly on the price
    Quality matters more to me than price
    Sustainability influences my purchase decisions
    I research thoroughly before I buy something
  2. 2

    Which of the following activities apply to you?

    Multiple choice
    • I shop online regularly
    • I use social media daily
    • I compare offers before buying
    • I subscribe to products or services
    • I share recommendations with friends
    • None of these activities
  3. 3

    Which age group do you belong to?

    Single choice
    • Under 18 years
    • 18 to 29 years
    • 30 to 44 years
    • 45 to 59 years
    • 60 years and older
  4. 4

    In which region do you live?

    Single choice
    • Germany
    • Austria
    • Switzerland
    • Another country
  5. 5

    What is your household situation?

    Single choice
    • Single household
    • Couple without children
    • Family with children
    • Shared flat
    • Other
  6. 6

    What is particularly important to you in products of this category?

    Long text

Frequently asked questions

Are personal data collected?
The template asks for demographic characteristics in grouped bands and collects no directly identifying data, keeping the survey anonymous and GDPR-compliant.
How many attitude statements make sense?
The template includes six statements. For a factor or cluster analysis you can add more, but keep the list short enough for respondents to answer attentively.

Start with this template

Load the template into DataLion, adapt it to your brand and start collecting responses — GDPR-compliant, in minutes.

Start for free Book a demo