Newsletter Unsubscribe

Understand why subscribers unsubscribe and offer a lower sending frequency as an alternative before you lose the contact.

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An unsubscribe does not have to be the end of the relationship. This template asks the main reason for the unsubscribe and offers a lower sending frequency as an alternative. With an open feedback field and a question about a possible later return, you gain valuable insights to improve your newsletter.

When should you use this template?

This template is a great fit for:

Directly within your newsletter's unsubscribe process
To analyse unsubscribe reasons over time
To retain subscribers with an alternative to unsubscribing

Every question in this template

1

What is the main reason for your unsubscribe? *

Single choice
- Too many emails
- Content is not relevant to me
- I never knowingly subscribed
- No longer interested in the topic
- Other
2

Would you prefer to hear from us less often instead of unsubscribing?

Single choice
- Weekly
- Monthly
- Quarterly
- Unsubscribe completely
3

Is there anything else you would like to tell us?

Long text
4

How likely are you to resubscribe later?

Single choice
- Very likely
- Somewhat likely
- Somewhat unlikely
- Very unlikely

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Frequently asked questions

Is the unsubscribe still carried out?

Yes. The survey is purely for feedback; the unsubscribe itself happens independently and remains valid at all times.

Why offer a lower frequency?

Many unsubscribes are caused by emails arriving too often. A less frequent delivery can retain subscribers who remain interested in principle.

Start with this template

Load the template into DataLion, adapt it to your brand and start collecting responses — GDPR-compliant, in minutes.

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