Holiday Concept Lab: Alps & Adriatic

Every question in this template

1. 1

   What makes a one-week European holiday feel truly worthwhile to you? *

   Think about the mix of places, pace, comfort and memorable moments. Your answer will inform a tailored follow-up later.

   Long text
2. 2

   Would you like to share some travel inspiration?

   Optional: upload up to two images, PDFs or documents, such as a route, screenshot or photo that captures your ideal trip.

   file_upload
3. 3

   The concept: Alps & Adriatic by Rail

   A seven-night independent rail holiday with three nights in Villach and four nights in Trieste. The package includes rail travel from Germany with reserved seats, two good mid-range hotels, breakfast, luggage transfer between the hotels and one local experience in each region. The remaining time is yours to plan. Guide price: €1,490 per person.

   Info
4. 4

   How does the “Alps & Adriatic by Rail” concept feel to you? *

   Keep the package you just read in mind and place it between each clearly labelled pair.

   semantic_differential
5. 5

   Which travel elements instinctively fit your ideal holiday? *

   Sort each term as quickly as you can using ←/→ or E/I. The categories swap sides after the first round; each term still belongs to the same category.

   iat
6. 6

   Which experiences belong in the trip? *

   Swipe left to leave an idea out and right to include it. Use the neutral option when you are undecided.

   swipe_cards
7. 7

   Which place could your dream route not miss? *

   Drop a marker on your preferred destination in Europe. We are not asking for your current location.

   map
8. 8

   Which services delight, and which are simply expected? *

   Rate each service twice: once when it is included and once when it is absent. This separates must-haves, performance features and delighters.

   kano
9. 9

   What total price fits this holiday? *

   Think of the per-person price for seven nights, rail travel, good mid-range hotels, breakfast and luggage transfer. Enter four price thresholds in euros.

   van_westendorp
10. 10

    How convincing is this holiday promise? *

    You are randomly assigned one of two communication variants. Rate only the promise shown to you.

    ab_test
11. 11

    Tell us a little more *

    The follow-up responds to your first answer. If no AI provider is configured, a relevant fallback question appears automatically.

    ai_probe