Whitepaper
Product Research with Research Methods
SUS, UEQ, MaxDiff, Van Westendorp and product-market fit: the guide for product and UX teams that need more than a response distribution
What you get
- Five product questions, five methods: which method answers which question and what it costs
- SUS and UEQ: formula, benchmark, inverted items and the time series across releases
- MaxDiff for feature prioritisation: design rules, sample, ranking per segment
- Van Westendorp and Gabor-Granger: the four price questions and what the curves say
- Product-market fit as a top-box share per segment and Kano for must-haves and delighters
- The microsurvey programme: plan, role and feature as URL parameters, a time series without the annual report
- A worksheet for sample sizes, a 90-day plan and a checklist of twelve questions
In short
Product teams ask five questions that market researchers have answered with five methods for decades: is the product usable (System Usability Scale, User Experience Questionnaire), what do we build first (MaxDiff), what may it cost (Van Westendorp, Gabor-Granger), do we have product-market fit (the Sean Ellis question, Kano) and what did the release change (microsurveys as a time series). The survey tools product teams use collect these questions and do not compute them. This whitepaper describes, per method, the formula, the sample, the analysis by plan and role and the mistakes that make results unusable. Added to that are the continuous microsurvey programme with URL parameters from the app, a worksheet for sample sizes, three legitimate objections, a 90-day plan and a checklist of twelve questions.
- Who it is for
- Product & UX teams · Corporate insights teams
- Format
- PDF, 11 pages, with worksheets and checklists
Contents 11 chapters
- 01 Why survey tools let product teams down
- 02 Usability: SUS and UEQ
- 03 Prioritising: MaxDiff
- 04 Prices: Van Westendorp and Gabor-Granger
- 05 Fit: the Sean Ellis question and Kano
- 06 The programme: microsurveys as a time series
- 07 Segments and significance
- 08 Three objections that are legitimate
- 09 The first 90 days: one microsurvey, one MaxDiff
- 10 Checklist: twelve questions before you start
- 11 Where DataLion fits in
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