Ad Effectiveness
Test how well your advertising is remembered, how much it is liked and whether the key messages land – including the impact on purchase intent.
This template checks the key dimensions of ad effectiveness: is the advert recognised (recall), how well is it liked (likeability), do the messages come across as clear and credible, and does purchase intent shift? An open question at the end captures spontaneous reactions.
When should you use this template?
This template is a great fit for:
- As a pre-test before launching a campaign
- As a post-test to measure the success of a running campaign
- To compare several creatives or variants
Every question in this template
- 1Single choice
Have you seen this advert before? *
- Yes, several times
- Yes, once
- No, this is the first time
- I am not sure
- 2Rating
How much do you like this advert?
- 3Matrix
To what extent do the following statements apply to the advert?
Does not apply at all Rather does not apply Partly Rather applies Fully applies The advert is easy to understand The advert is credible The advert is relevant to me The advert is memorable - 4Single choice
How does this advert affect your intention to buy the advertised brand?
- Clearly increased
- Somewhat increased
- Unchanged
- Somewhat decreased
- Clearly decreased
- 5Long text
What stood out to you most about this advert?
Related survey templates
- Brand AwarenessMeasure how present your brand is in your target group's mind – from spontaneous recall to aided awareness within the competitive field.
- Price Sensitivity (Van Westendorp)Use the Van Westendorp method to determine the accepted price range of your product – through four targeted price questions from too cheap to too expensive.
- Conjoint Analysis: Product PreferencesUse a Choice-Based Conjoint analysis to learn which features and which price really drive purchase decisions – respondents repeatedly choose their preferred offer from realistic product combinations.
- Gabor-Granger Price TestThe classic pricing method: purchase intent at several price points yields a demand curve and the revenue-optimal price.
Frequently asked questions
Do I need the creative for the test?
What does likeability say about success?
Start with this template
Load the template into DataLion, adapt it to your brand and start collecting responses — GDPR-compliant, in minutes.