Concept Test
Evaluate a new product or service idea before you invest – from appeal and uniqueness to purchase intent and price expectation.
With this template you evaluate a new concept along the decisive success factors: how appealing and how unique the idea feels, how strong purchase intent is, which attributes it is credited with, and what price respondents consider fair. An open question delivers concrete pointers for further development.
When should you use this template?
This template is a great fit for:
- In the early phase of product or service development
- To compare several concept variants
- Before deciding on investment and market launch
Every question in this template
- 1Rating
How appealing do you find this concept?
- 2Rating
How unique is this concept compared with existing offers?
- 3Single choice
How likely would you be to buy this product if it were available?
- Would definitely buy
- Would probably buy
- Undecided
- Would probably not buy
- Would definitely not buy
- 4Matrix
To what extent do the following statements apply to the concept?
Does not apply at all Rather does not apply Partly Rather applies Fully applies The concept is useful The concept is credible The concept is relevant to me The concept is novel - 5Number
What price in euros would you consider fair for this product?
123 - 6Long text
What would you improve or add to this concept?
Related survey templates
- Brand AwarenessMeasure how present your brand is in your target group's mind – from spontaneous recall to aided awareness within the competitive field.
- Price Sensitivity (Van Westendorp)Use the Van Westendorp method to determine the accepted price range of your product – through four targeted price questions from too cheap to too expensive.
- Conjoint Analysis: Product PreferencesUse a Choice-Based Conjoint analysis to learn which features and which price really drive purchase decisions – respondents repeatedly choose their preferred offer from realistic product combinations.
- Gabor-Granger Price TestThe classic pricing method: purchase intent at several price points yields a demand curve and the revenue-optimal price.
Frequently asked questions
How should the concept be presented?
Why ask about the price expectation?
Start with this template
Load the template into DataLion, adapt it to your brand and start collecting responses — GDPR-compliant, in minutes.