MaxDiff: Feature Prioritization
Use a MaxDiff survey (best-worst scaling) to derive a clear ranking: which features or benefits matter most to your audience – and which matter least?
The live demo opens the real questionnaire — no signup required.
MaxDiff forces respondents into real trade-offs: instead of rating everything "important", they pick the most and least important feature per task. The result is a far more discriminating ranking than simple rating scales provide. DataLion automatically generates a balanced design, distributes it across respondents, and reports best-minus-worst scores as well as utilities. Simply replace the example features with your own.
When should you use this template?
This template is a great fit for:
- To prioritise product features on the roadmap
- To test messages, benefits or claims
- When rating scales produce too many "everything is important" answers
Every question in this template
- 1MaxDiff
Which feature is most important to you, and which is least important?
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- Price Sensitivity (Van Westendorp)Use the Van Westendorp method to determine the accepted price range of your product – through four targeted price questions from too cheap to too expensive.
- Conjoint Analysis: Product PreferencesUse a Choice-Based Conjoint analysis to learn which features and which price really drive purchase decisions – respondents repeatedly choose their preferred offer from realistic product combinations.
- Gabor-Granger Price TestThe classic pricing method: purchase intent at several price points yields a demand curve and the revenue-optimal price.
Frequently asked questions
How many features should I test?
How does MaxDiff differ from a ranking question?
How many respondents do I need?
Start with this template
Load the template into DataLion, adapt it to your brand and start collecting responses — GDPR-compliant, in minutes.