MaxDiff: Feature Prioritization

Use a MaxDiff survey (best-worst scaling) to derive a clear ranking: which features or benefits matter most to your audience – and which matter least?

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MaxDiff: Feature Prioritization – questionnaire preview

MaxDiff forces respondents into real trade-offs: instead of rating everything "important", they pick the most and least important feature per task. The result is a far more discriminating ranking than simple rating scales provide. DataLion automatically generates a balanced design, distributes it across respondents, and reports best-minus-worst scores as well as utilities. Simply replace the example features with your own.

When should you use this template?

This template is a great fit for:

  • To prioritise product features on the roadmap
  • To test messages, benefits or claims
  • When rating scales produce too many "everything is important" answers

Every question in this template

  1. 1

    Which feature is most important to you, and which is least important?

    MaxDiff

Frequently asked questions

How many features should I test?
Around 8 to 20 features work well. A few of them (four here) are shown per task; DataLion makes sure every feature appears roughly equally often.
How does MaxDiff differ from a ranking question?
Instead of fully sorting one long list, respondents make many simple best/worst decisions. That is faster, less tiring and yields more stable, more discriminating results.
How many respondents do I need?
For a robust ranking we recommend at least around 150 respondents. More features tend to require more respondents.

Start with this template

Load the template into DataLion, adapt it to your brand and start collecting responses — GDPR-compliant, in minutes.

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