Survey logic: setting up skip and display logic

With survey logic you guide respondents through the questionnaire in a targeted way: you skip irrelevant questions, show questions only when earlier answers match, and screen out unsuitable participants. All conditions are evaluated server-side and cannot be bypassed.

Skip logic: jump to the right follow-up question

The answer-based skip logic defines, for each answer option, what happens next. Depending on the answer chosen, the survey jumps to

• a specific follow-up question,
• straight to the end of the survey, or
• to a screen-out with its own closing text.

This lets you, for example, route people who don’t know a brand past the image questions.

Screen-out with your own text

If a participant doesn’t meet the quota criteria, you end the survey with a screen-out. Provide your own closing text for this, so that it is clear why the survey ends at this point.

Display logic: showing questions conditionally

The display logic (show-if) shows a question only when earlier answers match. You combine several conditions with AND and OR – for example: show the detail question only if question 1 = “Yes” and question 2 ≥ 3.

Controlling the order: randomization

To avoid order effects, answer options can be randomized. This is especially useful for long option lists and for image batteries.

Response limits and closing dates

For each survey you can additionally define:

• a response limit (maximum number of completes) and
• an automatic closing date, after which no more responses are accepted.

Tip: Test branched questionnaires before sending them out with several runs in the preview – one per relevant path. How to distribute the survey afterwards is described under Distribute a survey: link, QR code and embedding.